The COVID-19 pandemic has put many shoppers in a new state of mind when it comes to consumption. In order to stay relevant, your holiday branding strategy has to be able to achieve two goals: cater to loyal clients to keep them engaged and draw in new clients that will stick around when the next quarter rolls around. And you need to be able to do these things while remaining congruent with your business’ overall voice and brand. Accomplishing this may seem complex at first, but with strong holiday branding strategies in place, it’s completely doable.
Be Festive but Unique
You’re going to be dealing with tons of competition all vying for the short attention spans of your buyers. In other words, marketing your business with a splash of green and red across your web content isn’t going to cut it.
To do this correctly, you need to be able to push what really differentiates your brand from others. Use the holiday banners and paid ads you planned for, but thread in aspects of what makes your business really unique. If your mission, backstory, or what you have on offer is far different from the standard, let clients and leads know about it.
Engage with Your Audience
The holidays are a time when nearly everyone is on social media, even more than usual. Considering 42% of the world’s population uses social media regularly, and each person that uses a social media platform spends an estimated 2 and a half hours a day on them, any increase at all is noteworthy. This presents you with a huge holiday branding opportunity, and a great way to separate your business from the crowd.
Be sure to specifically tap into what clients are thinking about and feeling during the holiday season. If you’re branding for Christmas, invoke a spirit of giving and family — or relate to the stress of the Christmas scramble!
Let people know what your business is up to this holiday season, what limited-time offers you have available, what makes your business different from the rest. These go a long way in positive branding that will stick in the minds of both new and loyal consumers coming to you for answers to their needs.
Ensure Content is Tight, Simple, and Effective
The holidays are a time of near-constant bombardment from businesses trying to peel attention from competitors. In order to pull off excellent holiday branding, you need to be active, but you also need to avoid piling on yet more sensory overload. Present a buyer with too much noise and they’re going to tune you out immediately.
This means that many of the best holiday branding techniques are actually very subtle. Before tossing out your tenth gaudy banner, consider taking part in these proven techniques instead:
- Web design services – The best websites are helpful, easy to navigate, and easy on the eyes without leaving where to go or what to do vague. Seasonal website design is a very strong tool, but it should be applied by a practiced, experienced hand.
- SEO – Search engine optimization and using holiday keywords is as strong as ever, but fighting competition for the most-often used terms is very tough. Consider options like an end of year SEO strategies to ensure you’re using the hottest keywords this year.
- Making your content mobile-friendly – 66% percent of shoppers used mobile devices to shop over last year’s Thanksgiving holiday period. That’s a massive number of shoppers, so it’s important to note that your content should be responsive, and should easily translate to mobile device screens.
Clearwater Website Design and Holiday Branding with P3 Agency
Keeping your holiday branding strategy strong and effective can be tough. But you don’t have to do it alone. P3 Agency has been providing superior branding, brand marketing, and web design in Clearwater for over 30 years.
Learn more about branding strategies and creative marketing with P3 by reaching us online or give us a call for a free consultation!