There’s no denying the power of a strong creative marketing strategy, or how effective a well-designed website can be. For those with a little less technical knowledge or experience, navigating terminology and understanding what it is you need to do in order to stay ahead of your competition can be confusing. If you’re unfamiliar, read on to find out why an SEO audit report is one of the major tools of a successful marketing strategy.
Understand the Power of an SEO Audit Report
Nearly everyone who has looked into online marketing knows what SEO, or “Search Engine Optimization” is. However, many businesses make the mistake of tossing out some keyword-dense content and calling it a day. If this is you, then…how do you know your search engine marketing is actually working?
The answer is…you don’t. Not without performing an SEO analysis, which is the basis of an SEO audit report. Essentially, the report checks the overall performance of your website’s SEO — how it measures up to best practices, what areas are and are not generating traffic, and the performance of specific pages. With this information you can generate actionable plans to improve website SEO, enhancing the long-term success of your online marketing strategy.
How Often Should an SEO Audit Report Be Performed?
It’s important to understand that an SEO audit report is not only for evaluating an underperforming website. It’s a fantastic tool for this purpose, but it also offers plenty of advantages to an already relatively successful online marketing campaign.
Why? Effective creative marketing requires extensive resources. It demands time, energy, manpower, and money. If certain aspects of your SEO aren’t performing as well as they should be, then you’re wasting these resources. It’s recommended that you pursue an SEO audit report frequently; annually at a bare minimum, and more often if you’re looking to stay on the cutting-edge.
What if My Website SEO Was Already Performing Well?
If you had an audit around the time your website was first created, you may have gotten some favorable numbers. That’s great, and it means the team you picked for web design services knew what they were doing. However, a website that performs well a year ago may not be doing so hot now.
This is primarily because online technology and buyer habits change constantly. New techniques are developed, new mobile tools come out, and search engines change how they rank content. Staying on top requires that you understand what works, both for your business and for your competitors.
The Advantage of Connecting with a Skilled Marketing Company
Yearly full SEO audit reports are often enough to keep your website and SEO strategy up to snuff. Last year it was estimated that 75% of online users never went further than page one of a search engine. If you’re looking to stay on the top page of relevant search engines like Bing or Google, it’s ideal to connect with a marketing company that offers ongoing SEO services.
For the reasons we stated, checking up on your website on a yearly basis is likely not enough to take the top spot. Having someone keeping an eye on your SEO and website performance routinely is ideal, and any team that offers SEO analysis will offer routine service.
Web Design in Clearwater from the P3 Agency
If you’re looking for a committed, experienced online marketing and web design company then P3 Agency has you covered. Our team has provided leading web marketing services, including SEO audit reports, ongoing SEM services, and Clearwater website design for over 30 years.
Learn more about the advantages of an SEO audit report by connecting with P3 agency. Contact us today for a free consultation!