Learn more about voice search SEO and why it’s becoming so relevant to your business.
Creative marketing via online strategies such as SEO, lead generation, website brand marketing, and other factors have been firmly established as the status quo when you’re looking to increase online sales. However, the world of providing effective marketing services and crafting an excellent user experience only continues to change with the evolving marketing methods each year. Nowadays, just cramming in a standard keyword isn’t enough to rank on Google. It’s time to look forward and as we near the end of 2019 and welcome 2020, there may be no more relevant strategy than voice search SEO.
What is Voice Search SEO?
In bare-bones terms, voice search SEO simply encompasses optimization techniques that focus on searches performed on voice-assisted devices like Hey Google, Siri, and Alexa. Nowadays, instead of typing out “What is the best website theme?” a user can simply speak a keyphrase and the search engine on your phone will do the rest. This is a great tool for those with a fast-paced life and for the growing statistics of voice searches.
While voice search started as a trend highly popularized with Apple’s Siri software, the convenience has transformed it into something that more than 50% of online searchers are using today. This equates to bundles of leads and traffic that you’re missing out on if your current strategy isn’t evolving to include successful voice search SEO techniques.
How Do I Optimize My Website for Voice Search SEO?
1. Make the Jump to Conversational Long-Tail Keywords
A decade ago, if you were building a website for, say, a local contractor, you might toss in the word “contractor” about 30 times a page to bump up your rankings on search engines. This is not the way to go anymore! Not only does Google penalize this kind of content (because it’s often not useful to the user), but it’s also just not relevant enough anymore. Everyone has a website now, so the word “contractor” is a drop in an oversized bucket.
Instead, you would use conversational long-tail keywords—as in, something one might look up using voice search. For example, “Electrical repair contractor near me” or “where can I find a mechanic?” is going to do a lot more for you in the world of voice search SEO than a broad keyword.
2. Utilize Location-Sensitive Information for Voice Search SEO
Unless you provide services nationwide, you should be using local terminology and geo-location information to optimize your website, business listing, and content. If someone needs a tow truck in Clearwater they don’t want to see results for a shop in Pennsylvania. It’s all about localizing, so that when someone says “x near me,” you’re who they will find through the magic of voice search SEO.
3. Make Short, Sweet, and Meaningful Content
It stands to reason that if one is looking for information or service on the go, they don’t want to waste time chewing through 8 paragraphs of lead-up without getting an answer. To create relevant information that is digestible by a mobile user your information needs to be eye-catching, useful, and as simple as possible without leaving any questions.
4. Learn What Generates Your Leads
Through the use of website analytics and content testing, you can now learn exactly what queries brought a potential client to you. Which search terms are they using? What phrases are working? When you know what works and what doesn’t, you can develop your content and streamline it for further SEO gains.
Create Great Voice Search SEO Content with P3 Agency
If you want to harness the power of voice search SEO and get the most out of your online creative marketing strategy, it’s time to connect with top marketing professionals. The P3 Agency provides powerful website analytic services, proven SEO services, not to mention stellar website tune-ups that produce actual results that show in your ROI and annual revenue!
Contact us now by calling 727-474-9064 to learn more about voice search SEO and to receive a free marketing analysis and consultation!