What is Swag?
Back in the pirate days, swag was a term for treasure. Today, the word is actually an acronym for “Stuff We All Get.” This originated from the dot com years when the popularity of these giveaway items as promotional mechanisms really soared. Another name for this swag is promotional products and there are ways for business owners to choose them and use them effectively.
When you think of promotional products, what comes to mind? Pens, shirts, hats, key-chains? These are all classic, yet fantastic products to customize with a business name and logo. However, with so much swag being tossed around today, the real winners of the promo products game are the businesses who choose more creative and unique products. These products are not only functional and useful, so they won’t be shoved in a drawer and forgotten about, but they wind up being conversation starters that help the business stand out even more.
Promotional swag nowadays is all about moving forward into the future with the best environmentally friendly goodies, cutting-edge tech, and outdoor-friendly fun. And don’t forget about the pets! Pet promo products are super popular and there is so much cool gear available to brand with your logo. Next time you’re considering branding your perfect company swag, think outside the box and pick a more unique product in one of the latest trendy categories. You’ll use your marketing budget more effectively and treasure the return on your investment.
Michelle Bocchino (Michelle B with OPP!)
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