Do you need a brand refresh or a complete rebranding campaign?
Everything is fleeting in today’s world. Trends are so fast paced that simply keeping up can come across as a challenge. However, to maintain relevance, we must change as time goes on.
Relevancy is the key when it comes to business too.
If you sell outdated items, no one will buy from you. Similarly, if you promote using traditional methods of marketing, you might not be able to scale fast enough. The main point is that brands need to learn the advantages of outsourcing for marketing services and upgrade constantly. This upgrade can either be some slight changes or even a complete branding overhaul.
Terms like brand refresh and rebranding are used, sometimes interchangeably, when a brand is going through a transformation. Rebranding and brand refresh, however, cannot be used as synonyms. Questions like “what is rebranding?” and “how is it different from brand refreshing?” might fill your mind.
Let us look at the definition of rebranding, its importance, and how it is different from a brand refresh.
What is Rebranding?
Before we dive any further, it’s essential to understand what the term “rebranding” really means. In the simplest terms, rebranding refers to the process of changing the corporate image of an already-existing brand. The renewed brand is given a different identity from its current persona. To rebrand, businesses must be ready to take on a new “identity.”
Why do Businesses Choose Rebranding?
Now that you know what rebranding is, you will better understand why brands sometimes choose rebranding as an option for relevancy in their respective market.
Considering the new preferences and changing behaviors of customers, businesses must upgrade themselves to serve the people better. After all, the ultimate objective of every business is to connect well with its target audience and make them believe in their “brand.”
Rebranding is also a result of mergers and demergers in a business. Newly split companies rebrand themselves to adhere to the law all the time.
When a brand starts getting some attention in its target market, it has to look for ways to expand its reach. Therefore, some businesses choose rebranding. Moreover, rebranding also helps when your company develops a bad reputation. It can take you from ashes to the skies, just like a Phoenix. Thus, companies providing web design services as part of brand development are becoming more and more popular by the day.
This is due to the high level of attention a business’ digital presence will normally get. While this is not the only step businesses will need to take for a complete rebranding, it is an important step in the process.
What is Brand Refresh?
On the other hand, brand refresh refers to just some small amendments that a brand makes to their brand identity, rather than complete rehaul. Most often, these reforms are related to the physical appearance of the brand. The beliefs and ideas of the company remain intact while the visual presentation is given a new look. If your business is well-grounded, then you need to press that refresh button. Again, you can search for agencies providing brand development to give your business a new look for its digital marketing.
Tweaking the logo, using new fonts, or changing the color palettes, are all signs of a refreshed brand. Many big companies such as Google and Instagram recently underwent brand refresh to keep their branding effort “up to date.”
Brand development is becoming the most-opted-for service these days. Brands are realizing that if they want to thrive in this competitive marketplace, they have to go through certain modifications to suit the tastes of their new customers.
Contact P3 Agency to design an effective brand development strategy
Branding can be an efficient way to build your business and reach greater heights in terms of lead generation, reliable revenue, and to reduce client connectivity. Adapting to the needs and desires of your target audience will create a more successful path for your business.
At the P3 Agency, our marketing and branding specialists have the experience and expertise to research your target audience, audit your current brand, and develop a strategy to help you with brand refresh services. Find out why our team is a leader in brand refresh, Clearwater website design, and social media marketing.
Ready to begin your brand refresh and connect with your target audience? Get your free marketing assessment today!