What does SEO stand for? What does it mean, and why does every single online marketing team on the internet tell you that it’s all-important? Most people that are new to online marketing quickly become incredibly tired of the constant acronyms. But bear with us — if you’ve come here today looking for answers, you’ll get them! We’re here to lay down the basics in record time.
What Does SEO Stand For?
Search Engine Optimization, SEO — same thing. Any dive into what the term is and what it means can become extremely complicated very quickly. This is because a description could include any of these things (and much more):
- How search engine rankings actually work, including algorithms
- The use of keywords in online content
- Hyperlinking and backlinks
- How SEO relates to SEM (Search Engine Marketing)
- The best practices for SEO
If you came here looking for an answer to “What does SEO stand for?” then you’re probably not interested in a crash course in how the internet works, and all of its intricacies. You just want to know why everyone is telling you that SEO is important!
Let’s make things simple: What is SEO? SEO is a set of strategies that focus on increasing organic traffic to your website.
Wait, What’s Organic Traffic?
Organic traffic is any traffic that comes to your website through non-paid content and digital marketing. For example, if a consumer finds your website through a part of your social media campaign, maybe a creative post on Twitter or Facebook, then they are organic traffic.
Search engines (Google, Bing) drive 93% of all website traffic, and you want to be sure you’re in on that action. But just making a website is like putting a drop of water in the world’s biggest bucket. You get lost in seconds, and no one can find your site. This is where SEO comes in. Effective SEO boosts your rankings, ideally pushing you to the first page.
How Important is SEO For a Website?
75% of people never go further than the first page of the search engines when shopping online. You need to be on page one because if you’re not and your competitors are, guess who’s getting the sale? If your website and social media SEO is weak, you don’t funnel consumers to your website, and you don’t rank well on the big search engines like Google or Bing.
Why is SEO So Important?
On average, 70% of marketers see SEO as more effective than PPC. We might argue that PPC offers immediate perks and SEO is more about creating a sustainable strategy that fosters brand awareness, consumer loyalty, and higher average lead generation that ramps up over time. Both are important and have different use-cases.
PPC is great for building instant interest for new products or for sales. But creating excellent content that feeds into SEO and lead generation provides you with steady, long-term health. SEO can basically make or break the effectiveness of your online marketing strategy, and without it, your online presence stagnates. SEO stands for growing your business.
Professional SEO Services in Clearwater
What is SEO? A vital component of your online marketing strategy, and an integral part of building a successful creative marketing strategy that increases leads and conversions and puts your business ahead of the competition. If you’re ready to harness the power of a compelling SEO strategy, connect with P3 Agency. We’ve been helping clients navigate the intricacies of Website design for nearly 30 years.
Interested in answering more questions like What does SEO stand for? Learn more by connecting with P3 Agency online for a free marketing assessment!