Why a video marketing strategy is important to your company marketing campaign.
It’s no secret that 2020 has been devastating for hundreds if not thousands of businesses across the United States and far beyond its borders. While some companies have been able to adapt to the coronavirus pandemic and continue with business as (mostly) usual, many others are struggling to survive as store closures and unemployment rates hit frightening numbers. This is why so many businesses are beginning to buckle down and reanalyze their marketing strategy as their own version of “the new normal” begins to take hold.
One such change astute businesses have begun to look at is the addition of a video marketing strategy as part of their overall marketing campaign. Some have already embraced this marketing strategy. However, many business owners have been reluctant because they’re afraid of the lack of experience or knowledge of the subject. No matter what side of this discussion you’re currently on, it’s important to understand why a video marketing strategy is an effective method to help improve website design, brand development, lead generation, and other essential marketing analytics.
Consumers Are Watching More Online Videos Than Ever
Maybe it’s because of all the youngsters coming into the world who are practically born already knowing how to run an internet search, but the amount of time spent watching online videos is higher than ever. In 2019, the average person spent approximately 84 minutes watching online videos each day. That number is projected to reach approximately 100 minutes in 2021. That’s a lot of eyeballs just waiting for your content.
Video Marketing Boosts Customer Conversion Rates
Every type of marketing strategy eventually comes down to a simple bottom line – conversion rates. In the past few years, the majority of marketing professionals have seen a definite uptick in video conversion rates over other mediums. It’s been discovered that the average user will spend almost twice as long on a website if there’s video, which is a big reason for the rate increase.
Major Social Media Platforms Enable Videos to Be Played
If you decide to move forward with a video marketing strategy, you’ll definitely have plenty of online support. All of the major social media platforms – Facebook, Twitter, Instagram, etc. – have the capability of playing videos you’ve created and uploaded. This gives you access to hundreds of millions of users at any given time.
Live Video Streaming Has Now Entered the Mainstream
It’s somewhat strange that live video streaming had to catch on given the fact that millions of people have been watching live TV news reports and other programs for decades. These days, live video streaming on the internet has taken the world by storm. If you’re equipped and inclined to make this a part of your video marketing strategy, we say go for it.
Competitors Are Using It to Capture Your Potential Audience
It’s a known fact that if you don’t jump on a marketing opportunity, then your competition will use that to get ahead. At this very moment, your competitors are either already using video marketing or making plans to do so in the future. If you want to keep up, then it’s best to get started sooner rather than later.
Encourages Sharing of Info and Entertainment on Social Media
Forget cat videos. These days, people share all kinds of interesting, intriguing, funny, and thought-provoking videos with each other. If you can create a video that is entertaining, informative, and engaging, you’ll already be halfway there. Just keep in mind that even though “going viral” is a great thought, it’s not necessary for success.
Helps Potential Customers Understand Product or Service
Learning about your company’s product or service by reading about it and looking at pictures is one thing, but making a video of it is quite another. Demonstrating your product being used or showing your service in action will give potential customers a better idea of how all of it works. This is especially useful when you introduce something new.
Videos Can Relay Their Message with Visuals and Text
If you’d like to see an example of videos that integrate both visuals and text in a superb fashion, check out a few that are entitled Now This. These videos get their message across by overlaying text graphics onto various images, using both to succinctly tell a story. They always give a high-quality presentation, but the techniques that are used aren’t overly sophisticated or costly.
Easier to Get the Point Across to Your Target Audience
Perhaps the best reason why you should be using a video marketing strategy is that you can create something that’s easy for a potential customer to understand. Even rudimentary, extremely low budget videos are straightforward and to the point. This means you can grow your brand and connect with your audience without breaking the bank.
Video and Mobile Devices Were Made for Each Other
People are always joking about their phones practically being glued to them, but in a lot of ways, it’s true. Consumers now use their mobile devices to shop online, do their banking, order food, and many other functions. Watching videos on a mobile device has become commonplace and it can be done anywhere.
Google Absolutely Loves Websites That Incorporate Video
No one knows exactly how Google’s algorithms work. At least, not completely. We did learn just a couple of years ago during a session of Congress that their algorithms utilize over 200 different aspects, but what they all are remain a mystery. We do know, however, that Google loves links that have a video attached to them, which will increase your search rankings.
Opportunity to Define Company’s Personality and Brand
It used to be extremely difficult for a company to show its personality without spending a ton of money. Today, businesses still use tried-and-true methods such as developing a mascot, creating an easily identifiable logo, and similar methods, but video marketing has simplified the process. Video allows you to show your personality and connect your brand directly to consumers.
High-Quality Video No Longer Costs an Arm and Leg to Make
If you’ve been holding off on building a video marketing strategy because you assumed that the use of high-quality video would be too costly, think again. Even most smart phones can record decent video these days, but even if you step it up a notch with a high-definition video camera, it will be one of the least expensive parts of your marketing budget.
Contact P3 Agency to Design an Effective Video Marketing Strategy
The professionals at the P3 Agency can help you integrate an effective video marketing strategy into your overall marketing campaign. Once we initiate our creative marketing services, we will use our specialized and proven inbound marketing system to take your business to new heights. If you have any questions or would like a free marketing assessment, call our team at (800) 515-9422.