The COVID-19 pandemic has many consumers making the switch to online shopping. Holiday marketing and final quarter digital marketing strategies offer fertile ground for increasing sales and bolstering the end of year success of your business. What are the most effective digital marketing strategies to invest in as the holiday season progresses? Follow along and find out.
Leverage the Best Keywords in Web Content with Strong SEO
Online shopping is at its most voracious during the holiday season, and even more so with the ongoing pandemic. However, everyone is vying for the attention of new buyers. Since consumers very rarely go past page one on a Google search your business needs to be at the top for all relevant keywords that may relate to your offerings.
It’s also very important to note that the “best” keywords change. Search engines change all the time. This means that top performer terms from years back are almost certainly not the right way to go. You need to find what words and terms are working now.
The best means of doing this may be to invest in SEO strategies—this service examines the performance of your current SEO and website traffic, and then allows your business to apply best practices in order to give you the best chance of coming out on top as we go deeper into the holiday season.
Social Media Marketing is Exceptionally Powerful
Instagram, Facebook, Pinterest, YouTube. Of these, Facebook and Pinterest see the best growth during the holiday season, but all provide a great opportunity to directly connect with targeted buyer personas that have an innate interest in what you have on offer.
Make social media content eye-catching, and capture the spirit of the season with images, emojis, and videos. You can never go wrong with limited-time offers. Especially those targeting loyal social media followers, since they’re not only the most likely to take part but are also the most likely to stick around past the holiday rush.
There’s No Better Time for PPC Marketing
A customized holiday PPC Ad campaign feeds directly into your SEO strategy and provides a substantial boost to how far your voice goes and who it reaches. Many businesses will throw out the same recycled tripe they have every holiday season for years. Their failure to create new marketing strategies and keep up-to-date with the latest trends is a win for you since if you take the time to generate a unique PPC campaign that is customized for the season, you’re going to generate more interest and visibility.
Break out words that holiday shoppers are likely searching for, and remember that modern search engines are looking for searcher intent. Words like “seasonal,” “limited time,” “sales,” “Christmas deal” will all have a powerful impact on your rankings, and your clicks and traffic. Use these terms as a baseline and then conform them to language that buyer personas that your target might use.
Update Your Website Design with the Season in Mind
Sprucing up the overall look of your website with some attractive holiday appeal is a great place to start, but it does little past maybe grabbing some eyes and bringing them to your web page. To start your lead on a true buyer’s journey, tap into what they want while they’re shopping online for the holidays.
Unique promotional banners, timers displaying holiday deal lifespans, and clearly-defined details on how to take advantage of your holiday deals are all huge, and play a major role in convincing your potential buyers to stick around.
Digital Marketing Strategies and Clearwater Website Design with P3 Agency
Navigating digital marketing strategies during the holidays can be hard if you do it alone. Trust in a team of experienced, proven online marketing specialists that have been in the industry for decades! P3 Agency can help you with powerful tools like web design services, SEO marketing, and SEO audits, social media campaigns, and much more.
Contact us online to learn more about digital marketing strategies with P3!