Are there results and metrics you can track after a brand refresh?
Whenever marketers see their sales drying out, they perform quick Google searches such as “marketing services,” “free marketing assessment,” “lead generation,” “website design,” “free marketing resources” and other related searches.
Another popular search by most marketers is “brand refresh services.”
But, what is a brand refresh?
A brand refresh refers to updating the visual elements of a business with the objective of grabbing the attention of the business’s target customers and thereby increasing conversions.
It goes without saying a brand refresh is very important for every business. However, it is not the end-all and be-all. Just as important is marketing assessment wherein you judge whether your brand refresh campaign turned out to be a success or a dud. A successful brand refresh will yield definite results and help a business grow exponentially.
1. Measuring a successful brand refresh
There is no one-size-fits-all solution when it comes to determining success. As a business owner, the only real way you can measure your success is through your customer’s actions. You just have to find creative ways to track them.
Given below are some of the parameters that will help you assess whether your brand refresh was a hit or a miss.
2. Customers’ website activities determine a successful brand refresh
Measuring the success of a brand refresh can prove to be a challenge through traditional ways of marketing. That being said, digital marketing will rightly tell you whether you hit the nail on the head or missed the mark.
A company’s website is the first place where you get to see the fruits of your success. Websites enable you to track the activities of your visitors. Look for things like how long your site visitors are staying on your website and if they are visiting your products page and buying anything. This information is tracked once you install Google Analytics to your website.
3. Your customers will engage with you
If your brand refresh has had a positive impact on your target customers, then they would not be skeptical about sharing their details with you or engaging with you in a conversation.
If they are giving you their name and email address when prompted, signing up to pre-order, commenting on your post, then you have most likely fulfilled the purpose of refreshing your brand.
Such engaging actions reveal the fact that they are picking you from the many options available on the table. They are doing this because they are relating to you. At this stage, they are on the verge of converting from a casual web surfer or window shopper to a buyer. Cheers to your successful brand refresh!
4. A successful brand refresh will make people promote your products/services
If you are being tagged in people’s social media posts, consider your brand refresh goals achieved.
Not only will people buy your products and services, but they will become a worshipper of your brand and be passionate about their purchases. Their social media actions will exhibit their devotion.
Because your products have your renewed logo and your packaging is more eye-catching, your customers will brag about their purchases from you. They will consistently show up to your events and be a proud customer of your brand. YouTube will also be full of unboxing and shopping haul videos of your products. Sounds amazing, doesn’t it?
Want a successful brand refresh for your business?
If you are looking for a reliable and reputable marketing agency to give your business an updated look and feel, then P3 Agency has you covered. We are the leaders of creative marketing services and brand development; from brand refresh services to web design services to copywriting services, we provide everything which will help your company reach its business goals most efficiently and effectively. Contact us today for a free marketing assessment!