Why content marketing is a great investment for marketing services and strategies.
This is certainly an important time to understand the impact that content has on your overall creative marketing strategy. We often talk about this in somewhat broad strokes, but the COVID-19 pandemic, along with the resulting economic downturn, has brought a much finer point to the overall SEO content marketing discussion.
It’s understandable that you might be hesitant to start building on your content marketing strategy because of everything that’s going on in the world, but this isn’t the time to roll over and play dead. Simply realize that content is a strength your company can utilize in this unfortunate time, and we’re here to explain exactly why.
Maintain Brand Visibility
Content has always been an integral part of brand development services. With the right messaging and proper implementation of SEO content marketing, simply using the right words in the right context can improve the visibility of your brand. Since the COVID-19 pandemic started, smart businesses set to work improving their brand’s identity by connecting with potential customers on an emotional level.
Improve SEO Rankings
SEO content marketing has changed a lot over the years, but the basic idea remains the same – to use strategic content, keywords, and key phrases that move your company up in the rankings of search engines. Algorithms can be a little tricky, so your best bet is to put your trust in an SEO marketing agency that can get you the best results.
Promote Lead Generation
It’s nearly impossible in this day and age to garner attention from potential leads without the use of a high amount of content through your website, social media, and other platforms. Even extremely well-established companies with a massive fanbase understand SEO content marketing is the best way to generate leads. Fresh content shows your target audience that you’re passionate and care about educating them about your product or service(s).
Drive People to Your Website
Many companies spend a lot of time on web design, but no matter how great your website looks and functions, it won’t serve you very well if people aren’t being brought to it. By providing engaging and insightful content to your potential and existing customers, you can draw them to your site.
Keeps You Connected
Between stay-at-home guidelines and social distancing rules, a lot of people are feeling disconnected right now. You may not be able to reach out and give someone a well-needed hug, but what you can do is identify their concerns and promote empathy. This isn’t just SEO content marketing; it’s courtesy and common sense.
Increases Social Traffic
Think of SEO content marketing as the glue that binds social traffic together. Every bit of content that you create, whether it’s for your website or social media platforms, has the potential to grab a buyer’s attention and keep them coming back for more. When this content is well-written, educational, entertaining, and engaging, you can quickly become known as a content leader rather than a follower.
Less Intrusive Method
To be fair, traditional marketing methods are still effective when it comes to bringing in new customers and keeping existing ones engaged. However, SEO content marketing is far less intrusive because it’s basically there if and when people want to see it. Even pop-up ads don’t bother people as long as a site doesn’t go crazy with them.
Contact P3 Agency for an Effective SEO Content Marketing Strategy
There’s a good chance that your SEO content marketing strategy needs an overhaul so that it can be effective during the pandemic and beyond. As the premier digital marketing agency in Tampa, the P3 Agency can provide you with a free marketing assessment that includes sensible, effective SEO content initiatives. Give us a call now at (800) 515-9422 to schedule a no-cost website and SEO analysis!