Why are online reviews and review management so important for your brand?
Customer feedback is an extremely important part of today’s business atmosphere, and it’s something that can make or break your business very easily. This is why many people have turned to online review management as a way to shift the conversation about your business in the right direction and help maintain your reputation.
If you don’t know a lot about this topic, then it’s possible that your company’s online presence might be hurting without you realizing it. Let’s take a look at a few of the leading principles of online review management and then explain some of the benefits that make it an important aspect of every business.
Principles of Online Review Management
Online review management consists of maintaining your company’s online reputation, often done through the use of online reviews. Here are four principles to keep in mind:
Ask Customers to Leave Online Reviews
The most obvious way that you can guide your online reputation through the use of reviews is to actually ask for them. This isn’t always the easiest thing to do, but we did provide some really great techniques in a previous post. Of course, to make this work, you must always deliver exemplary customer service.
Use Online Reviews as Marketing Assets
When handled properly, online reviews can work very well as part of an ongoing marketing strategy. This is because positive reviews will help you rank higher when people are searching for you through Google, Bing, and other search engines. You can even create your own Google review page and advertise it to show people what kind of business you are.
Respond to Positive and Negative Reviews
If you get a ton of reviews, responding to each and every one may be difficult, but you should definitely try. Just remember that responding to bad reviews is just as important as acknowledging the good ones. And be sure that no matter how rude someone is, you always treat them with dignity and attempt to address their problem as best you can.
Turn to a Professional Marketing Agency
The best way to improve and maintain your online reputation is to hire a professional marketing agency. Whether your reputation is perfectly fine or needs a lot of help due to negative reviews, they’ll develop an online reputation management strategy customized to your needs. This will include getting new reviews, responding to old ones, and cultivating a better company-consumer relationship.
Benefits of Online Review Management
Online review management can quickly become one of your greatest assets. Here are some of the benefits of a healthy online reputation strategy:
Builds Your Brand Image
Your company’s brand reputation is possibly the single most important aspect of your business. Whether you’ve been around for a while or you’re a brand new company, it’s important to always be building your brand in a positive light. With the use of online review management, your brand will be more visible and more highly regarded.
Open Line to Consumers
Given the social media era that we’re currently in, it’s probably no surprise that many of today’s consumers like feeling connected to businesses in a more personal way. Interacting with customer reviews will create an open line of communication with existing and potential consumers. Even if a visitor doesn’t leave you a review, they’ll appreciate that you interacted with other customers.
Builds Consumer Trust
Whether you’re a brand new business just starting out or have been around the block a few times, it can be hard to build consumer trust. Online reviews might not always sound like a big deal, but they’re very effective at showing customers who you are and how they’ll be treated if they decide to do business with you. They’ll also be more likely to suggest your products or services to others.
Gets People Talking About You
If the past decade has taught us anything, it’s that getting people to talk about your business is extremely important. When you have positive online reviews on Google or review sites like Yelp, you have a higher chance of showing up in online searches. This can attract people to your business and get them talking about you.
Inspires Better Decisions
Reading online reviews can give you some true insight into what your business is doing right and what it’s doing wrong. Although not all of them are likely to be constructive, a lot of customers try to leave feedback that addresses a problem in a very detailed way. This can influence some of your decisions as you move forward with your company and brand.
Boosts Sales and Profits
There’s no doubt that having a great online reputation will go a long way toward improving your bottom line. When consumers see glowing reviews of your business and see that you’ve tackled anything negative, they’re much more likely to do business with you. When handled properly, this can boost sales and increase your overall profits.
Contact P3 Agency for Online Review Management
P3 Agency specializes in search engine optimization, graphic design, web design, and all other aspects of marketing in Clearwater and the surrounding areas. If you have any questions about online review management or would like a free marketing analysis, give us a call at (800) 515-9422 today.