Measure Your Marketing Campaign Performance with a Marketing Assessment
The phenomenon that is online marketing has catapulted from a useful curiosity to an ingrained part of how a business advertises to, communicates, and engages with consumers. The internet being the vast thing that it is, there’s tons of pie to go around and everyone wants a slice.
But once you’ve successfully launched a marketing campaign, how exactly do you know how well, or how poorly, it’s performing? The true key is this: engaging with your campaign via a comprehensive, professionally-steered marketing assessment.
What is a Marketing Assessment?
If you’re totally in the dark about the finer details of online marketing you’ll want to know what we’re even talking about before going forward. Essentially, it will measure marketing performance. A marketing assessment can be performed by your own in-house marketing team or can be outsourced to a company that specializes in marketing services.
Either way, what you’re going to get is a comprehensive rundown of all of your current online content and campaigns. These will be weighed against best practices, against your competition, and will be evaluated according to their performance using tracking and testing tools.
Assessing your marketing campaign provides countless benefits, not the least of which is a way to map out what is and isn’t working. This helps to focus your goals and to generate a better roadmap for your campaigns. It also clues you into potential opportunities within your market and helps to avoid wasting resources on things that aren’t proving effective.
How Does a Marketing Assessment Measure Campaign Performance?
- Marketing ROI – A creative marketing strategy demands considerable investment, and understanding what is providing a solid return on investment is pivotal. Marketing ROI is kind of the “top-level” of measure marketing performance, though it doesn’t provide the precise insights you need by itself.
- Customer response and feedback – Engaging with current clients and loyal consumers can help you where your marketing strategy is winning, and where it needs work.
- Lead generation – You can’t measure marketing performance without looking into what kind of interest your content is bringing in. Stats like site traffic and lead conversion are particularly vital.
- Reception and performance of social media – Social media campaigns are the new darlings of online marketing, but that needs a ton of competition. The marketing assessment and evaluation can weigh how much engagement you’re getting versus the cost of participating.
These are only a few of the metrics you might check into in order to get a finger on the pulse of your online marketing campaign as a whole. Checking in on your competition, understanding and bolstering your brand, managing the performance of paid ads, and much more all play a part.
Do I Need a Marketing Assessment Often?
Understanding why you should measure marketing performance frequently is is, but it’s not really the same thing as a website SEO audit or web analysis. These can play into a marketing assessment, but the ideal course of action is to work with professionals that offer marketing services.
Why? Partly because it’s extremely rare for most businesses to keep a trained, experienced, and competent team devoted solely to online marketing on hand. When you’re looking for results, you’re looking for professionals and specialists. Who better than a team specifically dedicated to ensuring your business gets seen and finds online success?
Clearwater Website Design and Online Marketing Analyses with P3
If you’re looking for dedicated specialists that are devoted to helping you measure marketing performance and generating actionable, proven plans of success, you’re in the right place! P3 Agency has been guiding businesses through successful marketing campaigns since 1990!
Learn more about how to measure marketing success and web design services from P3 Agency by calling, or contact us online!