What is Content Marketing?
Remember sitting down to eat with the family nearly 10 years ago after a long day of work only to hear the phone ring? So what do you do? You excuse yourself, get up from the table, and answer the phone only to be interrupted by a Sales Rep pitching a new product or service meanwhile, your family gets impatient, your food grows cold, and the dog has enough time to engineer a way to steal food off of your plate.
Well, the days of interruption based marketing are over and the techniques of creating and distributing relevant and valuable content are here! It’s called Content Marketing and well show you how it’s done. The days of traditional outbound marketing are ignored by the consumers of today while content marketing rapidly rises in the ranks.
So what is Content Marketing? Basically, content marketing is the art of communication with your customers and prospects without selling. That’s right, we said no selling. So why would you want to do that? To attract, acquire, and engage with a clearly defined target audience and ultimately nurture that audience down the sales funnel.
So, where do you use content marketing?
- Social Media
- Tips & Mini-Guides
- Press Releases
Content Marketing gives you the ability to showcase your brands image and uniqueness so you can engage with your target audience in authentic ways and turn that audience into customers. Simply put, quality content is what your target audience yearns for and positioning yourself by strategic content marketing will earn the trust of your target audience turning them into adoring fans. And fans? Well, they buy without question.