How to handle and manage marketing during a pandemic.
No matter the size of your business or the industry you’re in, every company in existence has been faced with one huge question in recent months – how do you conduct marketing during a pandemic?
This is one conundrum that has almost definitely never popped up in a company’s procedure manual, nor has it probably ever been considered by even the most seasoned CEOs on the planet. Today, we’re going to give you a quick rundown of how you should be conducting your digital marketing efforts right now.
Show Empathy for the Current Situation
It isn’t necessary for us to go over all the ways that people have been negatively affected during the pandemic. You never know what someone’s own suffering has been like, so it’s important that you show empathy whenever possible. People understand that you have a product or service to sell, but your website and some of your social media posts should show that you care.
Don’t Make COVID-19 a Selling Point
Marketing during a pandemic is going on all around us, but one thing you must absolutely not do is use the coronavirus for your own benefit. Resist coming up with some kind of clever marketing ad that uses COVID-19. Not only is it tacky, but consumers will see right through it and are likely to bash you on social media for trying to take advantage.
Stay Connected Through Social Media
Speaking of social media, this single tool can help you get through the coronavirus pandemic if used properly. Posting encouraging words for new and potential customers will show empathy, as referred to above. Plus, you should also be encouraging interaction by posing questions or asking visitors to post a comment.
Provide Behind-the-Scenes Images/Clips
I’m sure you’ve heard time and time again the phrase “We’re all in this together.” Now’s your time to prove it! Posting images or video clips of you and your employees behind the scenes, particularly wearing masks, will help produce a sense of camaraderie between you and your visitors. Plus, today’s consumers often like when companies peel back the mask a bit.
Focus on Responsive Website Design
With so many people being restricted in what they can do outside their homes, we’ve been seeing an uptick in the use of online ordering and basic web presence. Much of this has been seen with an increased use of smartphones to place food orders and shop online. This means that responsive website design, where your site is functional on all devices, has become even more important during the pandemic.
Revamp Your Website and Social Platforms
Web design has always been important, but now is definitely the time to make sure that everything looks and functions well. You should also take a look at your social media platforms to consider how those are being used and whether new platforms should be added to your repertoire. Finally, perform a website SEO audit and consider using specific hashtags on social media.
Contact P3 Agency for Help with Marketing During a Pandemic
Marketing during a pandemic definitely takes a bit of finesse at times. The P3 Agency has managed to adjust our digital marketing efforts so that we can properly deliver web development, brand development, lead generation, social media marketing, local SEO services, and more. To learn about our customized inbound marketing system, call our team at (800) 515-9422 today to schedule a free marketing assessment.