How do you optimize your website and content for local search engine results?
In many ways, local search engine optimization is like a standard SEO… especially these two marketing strategies function together. However, the former is exclusively meant for businesses that operate on a regional basis. It helps local businesses appear on the search engine result pages (SERPs) in a specific location.
As the name implies, local SEO makes it a lot easier for businesses to market products and services to local customers. However, to get the most out of your local SEO campaign, you need to make a little more effort. A well-thought-out local SEO campaign will ensure that you get a boost in site traffic and more traffic on your front door.
1. Make use of Google My Business
Google My Business (formerly known as Google Places) is a free tool for businesses, which allows them to manage their online identities across Google, specifically Google Maps and Google Search. All you have to do is create a Google My Business account and fill in all the information, which will be added to your Business profile. If you can be a visual brand, be a visual brand. Don’t forget to upload appealing, high-quality images of your products and shop to entice customers.
2. Get reviews from customers
Considering that buyer behavior is heavily influenced by reviews, positive reviews on your listing will attract local customers and convince them to buy from you. Apart from working as social proofs, reviews from satisfied customers will help you rank higher. The five stars awarded to you by your customer will bring in more customers and shoot up your sales.
3. Consider local keywords
If you want to target regional customers, it obviously makes more sense to hone in on local keywords instead of generalized ones. With Google’s Keyword Planner, you can filter keyword searches based on location. This gives you an idea of the keywords that locals are typing in their search bars, which you can include in your content.
4. Acquire high-quality backlinks
Always create premium, un-plagiarized content that people would want to link. Engage with local influencers and get them to link back to you. You can also contact renowned businesses that you have partnered with or sponsored and ask them if they can include a link back to your website. Links from credible sources can go a long way in boosting your local SEO.
5. Take content inspiration from local news and events
To enhance your local SEO, you have to connect with the locals. You can do this by delivering content local customers find valuable and easy to read. You can include local events and news in your blogs. Setting up location-specific web pages with relatable local content will also help you reach out to your local customers.
6. Add location pages to your website
Search engines will only put forth the most matchable content before the web surfers. If you have a particular landing page for all your different business locations, search engines will quickly locate you and show the appropriate location to the searcher.
7. Online business directories will help
Getting your name, address, and phone number (or “NAP”) on other listing sites like Yelp and Foursquare will increase your visibility and also enhance your local SEO. These websites serve as online directories, having accurate details of all the businesses. If you are listed here, you are more likely to Google’s SERPs for local searches.
Need help? Contact P3 for Local Search Engine Optimization
If you find yourself incapable of handling the technical side of local SEO, P3 Agency has got your back!
We are a marketing agency specializing in marketing services, like brand refresh services, lead generation, social media services, and brand development. With our professional SEO services, your local business can rank higher on popular search engines.
Our website design services are known for being the best web design services in the market. Moreover, not only do we provide marketing assessment, but free marketing assessment, along with offering free marketing resources.
Get in touch with us today at (800) 515-9422 to schedule a free marketing assessment.