Tips for building your lead generating website!
Quality lead generation starts with a solid foundation — a solid website. It is common knowledge that generating more leads can help increase profits, but the quality of these leads can also affect your business outcomes. Building and designing a lead generating website that caters to your target audience is much more complex than it sounds, but it can lead to significant returns when done right.
When you think of lead generation, the thing that often comes to mind would be a call-to-action (CTA) button that directs users to a specific landing page. While this is generally a good practice to have, you must also think about how you can get users to that stage in the first place. To help you create an effective lead generation website, here are ten tips to keep in mind throughout the process.
Think of Your Objectives
Before you start building, designing, or fixing your website, it helps to think about your objectives. What do you consider a lead? Is this a user who sends you their contact information, fills out a form, downloads your content, or signs up for a newsletter?
Every business and website will have unique goals, so defining these from the start will help you determine the best way to design your site. They give you direction and more clarity on how you can boost conversion rates. By having specific and measurable objectives in mind, you can also paint the buyer journey more accurately and target customers from each stage.
Design and Visuals Matter
Aesthetics play a huge role in attracting and retaining customers since these leave an impression on users when they first enter your site. If your design does not look appealing to them, you risk losing potential leads.
When building any website, it is important to have a cohesive design reflected throughout the entire site. You want to make sure to use the same theme for all pages to convey your brand identity more clearly. Whether it be your color palette or font and stylistic choices, every design aspect will matter in the process. Ultimately, your goal is to create a memorable, unique, and eye-catching site design.
Aside from your overall design, another thing to do is use visuals. Customers can get discouraged when they see several blocks of text on a page, so visual elements make it easier to digest your content. Whether you use images, videos, infographics, icons, or others, you can improve the user experience by incorporating visuals on your site.
Create a Responsive Design
It is equally important to create a responsive site design that works across all devices in line with the first tip. Proper mobile optimization, in particular, is critical to maximizing sales leads since the majority of users now browse the Internet with mobile devices. When building a responsive design, you have to determine what information is most important since you may have to cut down on a few things for your site’s mobile version.
Some of the best practices in mobile design include optimizing pages for quick loading times, using sticky main navigation panes for easy scrolling, and making anchor texts long enough to be easy to click your links.
Measure Lead Generators
If you are not sure what to focus on in your site, you can start by measuring your current lead sources, including blogs, email marketing campaigns, landing pages, CTAs, and social media. Assess each of these sources thoroughly to examine their conversion rates and compare the top performers to those not doing as well as you would like.
You can think of this tip as an audit for whatever lead generation practices you have, so you know where you stand, what strategies have been working successfully, and what you need to work on. You do not always need to start from scratch, especially if you already have your site up and running. The key will be to find the right insights to help you decide how you can proceed and improve even further.
Create CTA Buttons
Perhaps the most familiar practice for any lead generation website, but one that is still worth emphasizing, is the use of CTA buttons throughout your site. These buttons essentially prompt users to move to the next stage of the buyer’s journey, so using them strategically is key to getting more leads.
You must create visual interest by using design elements like bold text, striking colors, arrows, or a big button in terms of aesthetics. These all help catch the user’s attention and increase the probability that they will notice the CTA. Essentially, the idea is to make the buttons pop and stand out so that users naturally gravitate towards them.
Part of capturing your prospective customer’s attention is also the way you write your CTAs. Generic copies like “Click Now” do not sound compelling enough for users to want to click on the CTA, so you also have to be creative and smart about your word choice.
Testimonials are extremely powerful in the online space. They help affirm your credibility and build trust with potential customers who want to know what others think about your products or services. Nowadays, customers are more critical about their purchase decisions, so by having statements from past clients posted on your site, they can get validation before engaging with a company.
Additionally, many forget that testimonials can also improve your search engine optimization (SEO) efforts. Optimized testimonials allow you to have more keyword-rich content on your site and help you achieve higher search ranks since Google values customer reviews.
Use Power Words
Have you ever read a statement and felt so moved by it? If so, that statement likely had power words included in it. When creating content, you want to evoke a strong response from users and make them feel something, so using power words allows you to do just that.
For example, if you have an e-commerce company, you can use psychological marketing techniques to persuade customers to purchase your products. Words and phrases like “limited,” “marked down,” and “do not miss out,” can easily induce a fear of missing out (FOMO) among customers. It increases the chances that they purchase immediately to make sure that they benefit from the promotional offer.
Evaluate Content Quality
Content quality has always been a critical factor in online marketing. To generate quality leads, top copywriting skills are a necessity. No matter how well-designed your website is, you will still not increase conversions if users do not find value and relevance in your content.
From the very beginning, you have to make sure you only write about topics and use keywords that are align with your business and offerings. Persuasiveness will be particularly important for lead generation purposes since you want customers to do a particular action and make a purchase. However, do not forget other important factors like authority, credibility, and usefulness, as Google will also be checking these to rank your website.
Capturing a quality lead can only do so much for your business. If the lead does not convert into a customer, you ultimately do not close the sale, which was your goal from the beginning. As such, you must also think of effective lead nurturing efforts to establish strong relationships with customers.
The best way to do this is by regularly offering valuable and relevant content to your leads. For one, personalizing emails can help you segment your audience more thoughtfully and appeal more to their needs. Likewise, you do not need to limit yourself to email for this matter, as you can also utilize your website and social media accounts to engage with your customers.
The thing with crafting any marketing strategy is it is always an ongoing effort since there is no one-size-fits-all solution or approach. What may work for one site or company may not necessarily work for the other and vice versa. Due to this, it is so important that you test your strategies and see what works best for your needs and objectives.
A/B testing will be particularly useful for lead generation sites since you can test out different versions of your site and check out which one will yield more conversions. At the same time, continuous monitoring is also essential to see whether your efforts are working favorably or whether you need to tweak anything in your strategy to improve results.
Build Your Lead Generation Website with Us Today
Not sure how to improve your web design in Clearwater or optimize your site to generate better quality leads? Our team can help take your business to the next level by offering our expertise in marketing and branding to build a top-notch lead generation website.
To learn more about what we offer and what we can do for your business, contact P3 Agency today at 1 800 515 9422. Get in touch with our specialists to get more assistance or ask anything you might want to know about marketing. We strive to give every client the best answers and solutions, so with a single phone call, we can discuss how we can elevate your business.