Your website is your virtual store window. Just as retailers have long struggled to attract the curiosity of passersby, your eye-catching, attractive website will cause visitors to linger a bit longer—and that’s your hook.
Your advantage, however, over that bricks and mortar vendor, is that you don’t have to move your store from a back alley to the main square to get more people to pass your window and come inside to buy things. Your website begins on equal footing with others, so a strategic approach is necessary to increase traffic to your website.
Web Design Essentials to Increase Your Web Traffic
Know-How SEO Relates to Web Traffic
Search Engine Optimization (SEO) is the process that searches, locates, and ranks source material that should provide the most relevant answers to your questions. The principal search engine today is Google, currently fielding about 90% of all queries. Google’s bots or “spiders” search the web for content and index those according to their relevance to your search.
Ways to Increase Web Traffic to Your Website
Improving Your SEO
There are rules to SEO which must be followed to achieve high traffic, so it’s essential to understand how it works. One good detailed summary of how SEO operates, presented at MOZ.com, discusses the search process, what those Bots are seeking, the role of links to other sites, word usage, and the critical role content plays on your website.
“Long-tail keywords” that are used for more specific searches can differentiate your website from the crowd. If you’re located in Clearwater, for example, using a phrase like “Clearwater website design” will conjure a more specific list than simply “website design services.”
Importance of Content for Increased Web Traffic
Creative marketing through insightful blogging gives you a chance to express your product-related knowledge and even become a thought leader within your field. Well-written and instructive or entertaining articles can draw a regular following and be shared with other prospective consumers. Content may also include considerable high-quality infographics and videos to heighten interest.
Your website design services should ensure a blogging section is part of your website.
Adding Landing Pages
Effective web development with landing pages increases web traffic while encouraging consumers to drill more deeply to get specific detail, coupons, and free trial offers for individual products.
Create an Email Campaign
Building an email list to target your marketing and lead customers to increase your web traffic may take some ingenuity. Creating a lead magnet or a free offer that draws consumers to fill out forms with their email address. As suggested by one Entrepreneur article, you might consider offering an informative eBook that pertains to your product line.
Some business owners have leveraged their Instagram following into very successful businesses. A 2016 Forbes article, cites instances of entrepreneurial influencers posting lifestyle-related photos that resonated with their followers to create higher web traffic and conversions of their high fashion products.
P3 Agency: Premium Website Designers for Increased Web Traffic
For more information regarding ways to increase your web traffic to your website, contact the Digital Marketing Specialists at P3 agency at 1.800.515.9422 for a no-cost consultation.