Increase e-commerce website sales with proper website design.
In recent years, it’s become easy for businesses of all sizes to develop either an entire e-commerce website or a single page that allows new and existing customers to order products quickly and easily. Many of today’s consumers love the opportunity because they often feel that more of the funds are going to the company itself instead of a much larger company that hosts their items.
You may have never thought about it before, but responsive website design has a huge influence on e-commerce because it allows your site to function properly across all devices. Today, we’re going to discuss how the use of responsive website design will increase e-commerce sales.
Why Responsive Website Design Increases E-commerce
First off, it’s important to understand why e-commerce growth can rely so heavily on responsive website design. Here are a few reasons why responsive website design has become so integral as a way to increase e-commerce sales:
Mobile Is a Global Phenomenon
Mobile device usage has increased substantially in recent years, adding to website traffic in ways that even many experts probably couldn’t have predicted. Last year, 48% of web traffic was attributed to mobile devices. This year, it’s risen to 52%, making it a growing trend. There is every indication that will continue, so every business should be ready.
Growth of Mobile Shopping
Although some people were weary many years ago about online shopping, that certainly didn’t last very long. At the current moment, approximately half of the total number of people who have a mobile device use it to buy products and services on the internet. If they visit your site and it doesn’t work well, they may leave very quickly and try on a competitor’s website.
Search Engines Prefer Them
Customers don’t like when an e-commerce site doesn’t work properly across all devices, and neither do the search engines. All of the major players – Google, Bing, Yahoo, etc. – will rate your website higher in the rankings if you’re utilizing responsive website design. If you want to be seen by more people, you no longer have a choice.
Improved User Experience
In the past, businesses could get away with a poorly designed website because the technology was new and simply being online was a big deal. Now however, you must provide a quality user experience, and responsive website design mixed with a well-built e-commerce site will do just that. Treat the online customer well and he or she is likely to order from you and return.
How to Increase E-commerce with Responsive Web Design
Now that you understand why responsive website design is so important for e-commerce growth, it’s time to look at a few different ways that you can help make it even better. Here are a few strategies you can utilize to increase e-commerce sales starting now:
Perform a Website SEO Audit
You won’t get very far with your e-commerce sales if your website isn’t optimized for search engines. Perform a website SEO audit, which can be done through a marketing company or online. This will indicate how well you’re meeting SEO standards so that your website will show up more easily. Once you have the results, make any necessary tweaks.
Target Your Existing Customers
Any business owner knows that cultivating new customers is always more expensive than appeasing and keeping existing ones. When making alterations to your website or revamping your e-commerce page, always keep in mind what has made existing customers happy in the past. Just remember to also think of new visitors when changing anything.
Thoroughly Test Mobile Access
It’s a common mistake for a business to build a new website or alter an existing one and then forget to test the changes to make sure everything is still working properly. Make sure that you test your entire site, including any e-commerce pages, on a variety of devices including computers, laptops, smartphones, and tablets. Plus, test popular browsers such as Chrome, Safari, Internet Explorer, Firefox, and Opera.
Integrate Social Media Platforms
Social media has proven to be an effective tool in getting customers to utilize e-commerce because these platforms work across all devices. Sign up for all pertinent social media platforms and be sure to use them on a regular basis to connect with customers and discuss your e-commerce site.
Contact P3 Agency to Improve E-commerce Growth
The P3 Agency can help you increase e-commerce sales with the use of responsive website design, brand development, web development, local SEO services, web design services, and other marketing techniques. Our team of experts has worked tirelessly to create an inbound marketing system that works for every type of business. If you have any questions or would like to discuss specific marketing strategies, call (800) 515-9422 today to schedule a free marketing assessment!