Typically, the holiday season can be absolute madness for many businesses as they scramble and dash to make the most of the holiday shoppers rush. For others, this might be a period of downtime where not much gets done. This year, the COVID-19 pandemic presents a brand new set of challenges to navigate. If you own a B2B business or a company that sees more of a slump during the holidays, you may be feeling frustrated with how to increase sales.
Good news—not all is lost. There are many ways you can harness the advantages of downtime to boost sales, and we’ll be going over a few of the best in this piece.
Now is the Best Time to Revamp Your SEO Performance
Strong SEO strategies do not become established and then simply continue to churn out results with no changes or input. Keyword use changes, search engine algorithms change, and shopper personas evolve. Because of this, optimizing and analyzing your SEO marketing strategy is integral to success, and this downtime provides you with a great opportunity.
Connecting with an experienced creative marketing team can help substantially, and especially if they offer SEO audit report services. With these tools, you can find out what content is performing well and what isn’t. And thanks to the slump, you have the time necessary to perform some much-needed changes.
New Web Design Carries Many Advantages
Even small details like checking for accurate information can provide substantial benefits. Many businesses throughout the year change phone numbers, move locations or swap out available deals. And then completely forget to reflect these changes on their website! Being certain that clients have access to accurate information is paramount to completing sales and securing leads, and if they can’t find what they’re looking for, or they come to you seeking one thing and get denied this, they’re likely to go away.
Harness the Holidays to Leverage Brand Awareness
The holiday spirit can work for you very easily. It’s a time of appreciation, and your clients will appreciate you if you take the time to do the same for them. Customized newsletters, emails, and even snail mail campaigns keep your name in the minds of your clients through the holidays. This may translate to improved loyalty in the future, which can be huge for increasing sales in the following year.
Take Advantage of Your Free Time
Not every action you perform has to directly impact sales in the here and now. Slow times are a great chance to gear up for the first quarter of 2021 so that your business can start fresh and hit the ground running. Some examples can include:
- Get your taxes ready – Tax season is looming. Don’t wait for crunch time before you start getting your tax papers and accounts up to date! Get ahead now and you’ll have ample time, and less stress, when it’s time to get it done.
- Take a little break – You can’t run or manage a successful business if your batteries are drained at all times. The holidays are a time of cheer and relaxation. Take advantage of this so that you can come back ready to roll.
- Expand your knowledge of interested buyers – Remember to take your marketing strategy from the angle of a problem solver. You fulfill the needs of your clients, so taking the time to understand what problems clients have, and how you can fix them, will go miles if you’re looking at how to increase sales.
How to Increase Sales with Clearwater Website Design
The experienced website design specialists at P3 Agency carry decades of experience. You can count on our team when you want to know how to increase sales because we offer proven techniques and services including marketing services, website SEO audits, and much more.
Learn more about how to increase sales with P3 by reaching us online, or call for a free consultation!