Increasing engagement with your content on social media allows you to bolster your following and to build greater brand loyalty and awareness. Accomplishing this is often regarded as a complex, time-consuming task. But it doesn’t have to be hard, and can actually be pretty enjoyable. Are you ready to find the easy way to improve your social media engagement?
Reach Out to Your Followers and Customers
If you’re looking to build up a rapport with your followers then it’s time to put yourself out there. No one enjoys feeling like they’re talking to thin air, and too often the social media account of a business will regurgitate ad after ad without responding to any comments or posing any questions.
All of the largest and most successful businesses utilizing social media reply to comments regularly, and often take the opportunity to be jocular in order to create a friendly dialogue. If a customer likes your product, thank them for their patronage and invite them to come back again soon!
Don’t Ignore Your Detractors
Along the same vein as getting in touch with and conversing with clients, it’s very important that you do not ignore a client in need. If a dissatisfied customer comes to shout at your business through their social media megaphone, this presents you with an opportunity. By taking the time to sympathize with their needs and to find a solution for them you do multiple things. One, you have the chance to restore a loyal customer. Two, you show the rest of your followers that you are interested in making sure they’re treated right.
Expand to More Platforms
With Facebook being the world’s third most visited websites and roughly seven-in-ten United States adults being confirmed users, it’s no wonder that this is the preferred platform for many businesses. But to counter those stats, consider these: YouTube beats Facebook among high-income earners, and one-third of the most-viewed stories on Instagram are posted by businesses.
What do these stats tell you? They tell you that Facebook is a great and useful platform, but if it’s the only form of social media your business is using, then you’re missing out on a ton of social media engagement with very valuable demographics.
Increase Post Frequency
The more active your social media accounts are the more likely they are to become visible among your followers and to attract new ones. This means that you want to provide a large quantity of useful content. It’s best to mix images, ads, and to toss in some engaging questions or stories a few times a day. However, this doesn’t mean you should flood all of your accounts. Quantity is important, but not if it comes at the cost of quality. Keywords still matter, engaging language still matters, and if you overdo it, it will become near-impossible to engage with your followers directly.
Create Forums, Groups, and Communities
Everyone loves being part of a community, and studies show that those who find a home within social media group pages or forums are far more likely to engage. Groups encourage social media engagement with your business and also fosters conversation between loyal customers. This provides you with many advantages, including increased brand awareness, higher customer loyalty, and it can show you how people are feeling about your current services or products.
Clearwater Web Design and Social Media Marketing with P3 Agency
When properly utilized social media engagement can do wonders for growing your following, building customer loyalty, and bolstering brand awareness. If you plan on doing it right, however, you’re going to need the insight of professionals. P3 Agency has been providing SEO strategies, marketing services, web design services and more for over 30 years!
If you want to learn more about social media engagement, and how P3 Agency can help, contact us online or give us a call for your free consultation!