If you’re pouring over how to improve sales this holiday season then you’re likely looking at all of the usual digital marketing options you have available. During the holidays, consumers are buying and communicating more than they are at any other point in the year. How do you reach this fertile lead base? The answer lies in strong, holiday-focused social media marketing!
Create a Goal for Your Holiday Marketing Campaigns
Do you plan on increasing sales by promoting specific products or services? Do you want the bulk of your increased sales to come from new customers? Or maybe you’re trying to refine the voice of your brand by incorporating some Holiday cheer.
Whatever appeals most to your business, we recommend picking a specific goal and focusing it down. Spreading your business’ goals too thin and squeezing too many conflicting messages across too many platforms will lead to a scattered campaign that gets very little accomplished.
Build up Loyalty with New Offers
Limited-time offers prove time and time again that how to improve sales can be simple, and the Holidays can boost an already appealing deal into new levels of success. For optimal results on your promotional offers, extend particular perks or increased discounts to those that connect with your business via social media the most. If a buyer follows your Facebook or Twitter campaigns, reward them. This can bolster a client’s sense of loyalty to your brand, and also generates natural buzz about what your business is up to during the holidays.
Generate More Unique Content
With everything going on during the holiday season, it’s easy to fall behind. Some businesses even take a break from online marketing entirely. This is a massive mistake! According to Google, 50% of shoppers say that they are more likely to make purchases from new retailers during the holidays. Not only does this double-down on the importance of bolstering loyalty, but it also shows that at no other time of the year is pulling in new leads more likely.
You need to be generating more content, it needs to reach more platforms, and it needs to capture the spirit of the season. Avoid running the same ads and posting the same sort of messages you do throughout the year. You need to be unique and eye-catching, and you need to tap into that already-present holiday spirit of your audience.
Streamline All Customer Support Processes
If you’re looking into how to improve sales via social media, you absolutely cannot neglect user experience. In many ways, casting the net isn’t the hard part. It’s following through and managing expectations. If your ad campaigns or featured offers reach consumers and those consumers follow through, they’re going to expect fast response times from your support team. If they don’t get it, then they’ll go elsewhere.
The easiest ways to manage customer support are to be transparent about when buyers can expect support. If your customer support team is only available during certain hours, let them know. If you’re struggling with keeping up with demand, look to a knowledgeable online marketing company that specializes in social media marketing. Never underestimate the benefits of working with veterans who have dealt with countless holiday social media campaigns.
How to Improve Sales with P3 this Holiday Season
Crafting a successful social media holiday campaign can yield serious results! But without the support of a skilled, experienced team you might find yourself flailing in the dark! Let the professionals at P3 Agency show you how to improve sales with proven techniques like web design services, SEO strategies, and social media marketing.
Learn more about how to improve sales with our digital marketing agency services by calling, or reach us online for a free consultation!