How does your website fair against the highest converting websites?
Competition is intense in the business world today. Establishing an online presence is no longer an option but a necessity. Nowadays, the goal is not just to build a well-designed website but to build the highest converting websites, since these will generate the most returns. Generally, every website has the same goal of converting leads into paying customers, but not all are successful in doing this.
Having a website may be key to entering the online space but having websites that convert is the key to staying and growing in the space. Even if your site is visually appealing and well-optimized, all your efforts will be fruitless if it does not lead to conversions and sales. Business owners can often get carried away with operations that they forget about conversion rate optimization, but this is critical to solidifying your position among the competition.
Given that, you might be thinking: How does your website compare to the highest converting websites on the Internet? What can you do to see improved conversions? Check out the information below to get your top questions answered.
Best Elements of the Highest Converting Websites
To give you a better idea of what your site should be like, here are important elements of the highest converting websites to keep in mind.
- Clear Value Propositions
Websites should be clear so that when users first visit your home page or landing page, they immediately know your unique proposition. It should answer the question: “Why should they buy your products or services or products?” By sending the message upfront, you can highlight what makes you different and grab your audience’s attention, encouraging them to make more informed purchase decisions.
- Compelling Call-to-Action (CTA)
A call to action (CTA) is one of the best ways to turn site visitors into paying customers, so you have to make sure they are visible, compelling, and noticeable. Sometimes, users may already be convinced with your offer. However, if your CTA is unclear or hard to find, they will not know what to do next, leading to wasted opportunities for conversions.
When crafting and designing your CTAs, make sure to use powerful action words that provoke a response from viewers. Your goal is to get them to perform a specific action, so it helps to use eye-catching visuals and words to draw their attention.
- Smooth and Easy Navigation
Navigation is a crucial aspect of the user experience (UX), thus being an important element of high converting websites. As a rule of thumb, you want to minimize the work on the user’s side and make it easy to find your CTAs and reach your landing pages.
Try not to complicate your web design and put too many levels of navigation. While it is important to segment your content properly, you must also avoid putting too many navigation tiers as this can make it difficult for users to find what they are looking for. It is particularly important for e-commerce sites since customers would want to find products easily to make their purchase.
- Social Proof
Social proof is an effective way to influence users’ decisions. Adding them to landing pages will help boost your website conversions. It can come in many forms, though some of the most common would-be testimonials, case studies, and reviews and ratings. These can all help you build your trust and credibility to increase sales.
When site visitors see the social proof right in your conversion-optimized pages, they will feel more compelled to take whatever you are offering. Thus, do not underestimate the power of adding in your client testimonials and reviews!
- Valuable Content
As with any other goals you may have for your site, content marketing will be essential to increase conversions and sales. Providing users with valuable content related to your business, products, or services will help boost engagement and push them to convert, regardless of what stage in the buyer’s journey they are in.
You can explore various content formats, depending on the nature of your business and the type of information you want to provide. Blog articles are usually the most common in websites, but you can also look into infographics, e-books, webinars, explainer videos, and others.
- Responsive Design
If you want your website to get high conversions, you must have a responsive design. Nowadays, desktops are no longer the most popular device used to browse the Internet. Many have switched over to their mobile phones, making it so important for your website to be accessible on all devices.
If you have yet to optimize for mobile friendliness, you are missing out on a huge opportunity to reach more people and gain more conversions.
- Powerful Headlines
Never underestimate the power of your headlines. When users browse through search engine results, you want to make sure they click on your site out of all the other web pages that show up. Similarly, when creating content in landing pages, your headlines will also help make your CTAs sound more convincing and compelling.
Tips to Improve Your Website for Higher Conversions
After going through the top elements that make up the highest converting websites, you can assess your site to look for the strong points and areas for improvement. If you feel like you need to amplify your marketing efforts to increase conversions, here are some top tips to help you out.
- Think About Your Conversion Goals
Every business will have its own conversion goals, so knowing yours will give you more direction with your marketing efforts. When you talk about conversions, are you trying to get users to perform a specific action or directly purchase a product from your site? Depending on your goals, some strategies will be more appropriate.
- Test Your Strategies
One of the biggest misconceptions about digital marketing, as a whole, is that you can follow a set formula and expect results to flow. In reality, the right strategies will differ for each company and website, so you might not see the same results as others.
Given this, consistent testing is a must to see if your efforts are working or whether you need to make adjustments. Conducting a split test on each aspect of your site will likely increase your conversions. Testing your CTAs, for instance, will help you see how customers will respond to CTAs and give you an idea of the right ones to use.
As a whole, conversion rate optimization is an ongoing process that requires constant testing and improvement. It may seem exhaustive, but without testing the results of your efforts, you will not be able to turn your website into a high converting site.
- Select Images Carefully
Visuals can enhance the site experience and make it easier for users to digest your content. However, you also have to be careful when choosing what images or graphics you add to pages. For example, if you add too much to your landing page, this might distract users and prevent them from focusing on what is most important: your CTA.
- Create a Sense of Urgency
Triggering a sense of urgency among site visitors allows you to make them feel like they are missing out on something if they do not take your offer. While you want to avoid coming off as too “sales-y,” you still want to use marketing tactics to convince users to become paying customers.
Some common techniques you can try out would be giving limited time offers and using the color red. The goal is to get users to act quickly after building that sense of urgency, but ultimately, you also have to make sure you only communicate facts. The last thing you want is to be deceptive to users, which will take a negative toll on your reputation.
Need Help Building a High Converting Website?
Are you out to create the highest converting website to grow your sales and take your business to the next level? If so, we would be happy to help you throughout the journey. Contact P3 Agency today at 1 800 515 9422 for professional marketing services. We can assure you that our team of experts is skilled and knowledgeable about how the online marketing landscape works. Thus, we will make sure to help you hit your conversion goals. Contact us today for a free marketing assessment.