We’re in the bottom of the 4th quarter and the first quarter of 2021 is looming. Have you been reaching your end of year sales projections? If you’re like most of us, COVID-19 has taken a massive bite out of those numbers! Most likely, you’re probably scrambling to find the best way to bend creative marketing and end of the year revenue increases to your needs. Stop and take a breath. Using these smart digital marketing strategies to increase sales can boost your business up to, and even far past, your end of year goals. And they’re not even hard!
Reward Customer Loyalty
Loyal consumers are the long-time backbone of your business and retaining them should be an absolute priority at any time of the year. However, during the end of year holiday season, they’re at their most vulnerable. A stat taken directly from Google states that 50% of shoppers are more likely to make purchases from new retailers during the holidays.
Before you go widening your digital marketing net, make sure your base is taken care of. You can do this in a variety of ways, from reaching out with personalized newsletters and emails, to creating more engaging social media posts or generating loyal customers offers.
Also, be aware that most of your customers, while loyal, probably don’t know everything you have on offer. During the end of the year, reach out to buyers and clue them into other valuable products or services you offer to pique their interest.
Develop Your Social Media Marketing Strategy
If you count yours among the countless enlightened businesses utilizing social media as a digital marketing campaign tool, then great. However, if your end of year strategy doesn’t involve creating unique, engaging content for readers and leads to engage with then you’re losing out.
Now is the time to promote hot deals and unique stories that draw in customers. Now is the time to engage with consumers one-on-one in order to show them you share their values. Now is the best time to push your social media strategy to the limit in order to grab a chunk of those sweet social media holiday offers.
Optimize Your Conversion Methods
Realistically speaking, on-site conversion rates don’t look very favorable on their own. The average 1.85% in 2019 doesn’t inspire much. But you have to keep in mind that pulling in as many primed and engaged buyers as possible can drastically beef up this stat for your business at the end of the year. To do this:
- Funnel leads to useful content – Pulling in as many visitors as possible has been shown to be extremely unhelpful for conversion. It’s more about pulling in the right leads and showing the right content. Using tools like an SEO audit to determine best practices and targets for your buyer personas can ensure you get more quality leads that are more likely to convert.
- Utilize onsite retargeting – You have an average of 8 seconds to show a lead what they’re looking for before they move on to something else. If they didn’t find what they wanted, or they got distracted, that’s not always on you or your website design. Onsite retargeting tools like strategic popups can monitor what the lead was looking for and tailor a pop up that shows them the deal or product they need. They get what they were looking for, plus maybe a deal, and you get your sale.
Website Design and Digital Marketing Strategies with P3 Agency
Researching marketing strategies to increase sales may pull up any number of ideas, plans of action, or tools you might use. But if you’re looking for the best practices, you should connect with the best people. P3 Agency has been in the online marketing business for three decades, offering website SEO audit services, marketing services, and responsive web design among many other things.
Learn more about superior marketing strategies to increase sales by contacting P3 Agency, or call about your free consultation today!