Your website is your virtual store window. Just as retailers have long struggled to attract the curiosity of passersby, your eye-catching, attractive website will cause visitors to linger a bit longer-and that’s your hook. Your advantage, however, over that bricks and mortar vendor, is that you don’t have to move...
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The look, feel, and usability of your website plays an important part in shaping customer perception. The rise of mobile phones has compounded the challenge of responsive web design. If your website cannot be used with ease on smartphones, tablets, laptops, and other wifi connected devices, your bottom line will...
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Inbound marketing is a customer-focused approach to attracting the right leads to your business. It begins by creating helpful, informative web-based content that establishes your credibility and builds trust for a long and healthy business relationship. This content adds value for your leads long before they become customers. Plus, it...
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Inbound digital marketing is a marketing method developed in the past two decades since commercial activities exploded on the Internet. This marketing method uses various techniques to attract qualified traffic to your website, enticing those visitors to become leads, and eventually, engaging those leads to become paying customers. Let’s look...
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The National Business Association lists a lack of proper marketing as a top contributor to why 64% of all small businesses fail. The NBA stated that business owners often fail to put enough importance on effectively promoting and marketing their business, or they ignore what their competition is doing in...
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Apart from simply having a professional design, you need to optimize your website to rank well on search engines, encourage customer engagement, and drive visitors to your sales funnel. Producing quality content and building links to your website is crucial to improve website rankings and generate quality leads. The following...
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