The look, feel, and usability of your website plays an important part in shaping customer perception.
The rise of mobile phones has compounded the challenge of responsive web design. If your website cannot be used with ease on smartphones, tablets, laptops, and other wifi connected devices, your bottom line will pay the price. Therefore, your website should engage visitors regardless of the device they use to visit your site.
Here is a look at how responsive web design will improve your website’s visitor engagement and ultimately convert these prospects into paying customers!
Use Your Website as a Platform to Tell a Story
People respond to stories, especially if they can identify with the person or group telling the tale. Your website can tell your story through text, images, visualizations, videos, and beyond, as long as the vision is clear and following today’s modern trends and marketing tactics. Visual storytelling has quickly emerged as a key component of content marketing.
Tell your story in an artful manner and it really will make visitors more interested in what you have to offer. Take the extra step of catering your online content to those most likely to be interested in your offerings and you’ll find it that much easier to maintain a steady flow of business from your website.
Take some time to brainstorm the type of story you’d like to tell and the manner in which it will be presented on your website. When used properly, videos and images tell stories far more engaging and innovative than words can, especially with a whopping 95% of users watching videos vs. 10% reading text.
That’s not to say your website should focus on pictures and short videos as opposed to informative text—there is a perfect ratio that can be achieved of the holy trinity (content, images, video). Ideally, the strategic use of imagery with text will help engage visitors in a manner that leaves a lasting impression, while links can be added to send the reader to your powerhouse YouTube channel full of new, creative videos showcasing products, services, or how-tos.
Incorporate emotion into your company story and your audience will truly feel connected to your business motto, values, and services. It will also help to use your story as a vehicle to present your company leaders as role models worthy of the public’s business and interest.
Responsiveness is the Name of the Game
Responsive web design is essential for visitor engagement. Google reports those who have a positive experience with a website are two-thirds more likely to spend on the offerings, be it a product or service. Web surfers are particularly dissatisfied with bad website experiences on mobile devices by incompatibility to the screen size and slow loading speed. This is precisely why responsive web design is so important. Implement interactive and responsive web design and it won’t matter what type of mobile device prospective customers use to access your website!
However, don’t assume the efforts made to make your website responsive actually work right off the bat. Test them repeatedly with multiple mobile devices. Each page should be comprehensively tested on several platforms and breakpoints to guarantee every online visitor enjoys the best possible experience. In the context of responsive web design, form fields and buttons are especially important. They must be large enough to be filled out on mobile devices and easy to click on.
Professional Web Design Makes It Easy for Visitors to Sign-up
Encourage and facilitate visitor sign-ups for your website offerings and your company will enjoy a clear conversion path to new customers. The best conversion path features several calls-to-action, i.e. “Sign-up Today” or other verbs on links/buttons.
Web development is meant to help create a flawless landing page. What’s a landing page? Landing pages are of particular importance as they orientate visitors with a one page layout showcasing a prominent offer or solution to a problem. An artfully crafted landing page will convince visitors to take meaningful action in the form of requesting more information or making a purchase. All of these points encompass the crucial pieces to your website puzzle!
Contact Us Today for More Information About Web Development Services
Web development is essential to the success of your online marketing needs. At P3 Agency, we know exactly how to present your business in the best possible light to catalyze visitor engagement and boom your business with the top digital marketing campaigns. Contact us today at 1.800.515.9422 to learn more!
P.S. We provide free marketing and brand consultations too!