Why you need a business continuity strategy for the COVID-19 situation.
It seems almost cliche at this point to say that we’re living in perilous times, but with much of the country donning face masks and countless businesses unsure of what the future holds, it’s certainly true. In case we haven’t said it quite enough, we sincerely hope that everyone reading this has been keeping themselves safe and sound. That’s what’s truly important right now.
The idea of having a workable business continuity strategy has been coming up a lot lately, because once things start moving toward normalcy again, this will help grow your brand and get you back on track. Let’s take a look at six ways you can start picking up the pieces before and after the COVID-19 situation has loosened up a bit.
Sure, your business has been around awhile and you’ve already gone through the growing pains of getting it up to speed and being successful. However, once many industries start getting back to work again, it will almost seem as if some companies are starting from scratch. The good news is that you can relaunch your brand much easier this time around to help achieve business recovery because you already know what works and what doesn’t.
Analyze Your Platforms
As part of your business continuity strategy, you should definitely take a look at the social platforms that you’ve been using and revamp them as necessary. Upgrade your profile, switch out images, and do whatever else you think would spice things up. If you’re missing one of the bigger ones – Facebook, Twitter, Instagram, Pinterest, etc. – now’s the perfect time to start it up. And if you want to be more efficient, hire an inbound marketing agency to handle the content for you.
Stay Connected with Fans
Despite the fact that people who have done business with you before are very likely to have other things on their mind, it’s important that you stay connected with them. This is often accomplished through social media campaigns that target a variety of buyer personas aimed at drawing in new customers and maintaining existing ones. Posting at least a few blogs each month and a few social media posts each week will do wonders for your business continuity strategy.
You don’t want to dwell on the coronavirus pandemic too much, but it’s also important that new and potential customers are aware that you can relate to their situation in some way. Just a few words of kindness or even an inspirational thought here and there can go a long way to developing a camaraderie, which will impress upon them your company’s dedication to its community and beyond.
Turn to the Professionals
Although you may be hesitant to begin your marketing strategy with a professional because of the added expense, your endeavors to get back on track will go much more smoothly. A reputable digital marketing agency in Tampa will have a variety of ideas to ensure that your business continuity strategy is refined and effective by concentrating on brand development services, content creation, responsive design, SEO, and other essential elements.
Cool Your Jets a Bit
It’s easy to go overboard with a business continuity strategy by doing too much too fast right out of the gate. Many people are going to be on edge for a while, so while it’s important that you advertise your business, you also don’t want to inundate new and potential customers with marketing posts and ads. After the covid-19 teen pandemic dies down even more, you can pick up the pace in stages.
Contact P3 Agency to Begin a Business Continuity Strategy
The marketing experts at the P3 Agency can analyze your current and future marketing needs, and then implement a business continuity strategy that works. If you have any questions about our services or would like to receive a free marketing assessment, please give us a call at (800) 515-9422.