What is crisis marketing and why should you invest in this form of marketing strategy?
In this unprecedented time, millions of people are trying to figure out what their future holds and how to proceed with their daily lives. With so many citizens and companies affected by COVID-19, you may be wondering if business recovery is truly on the horizon and whether any kind of marketing strategy will be effective.
Businesses aware of the concept of crisis marketing, which basically refers to strategies utilized when an event has severely impacted the economy, have a very good chance of coming out ahead. To get you started, we’ve compiled seven quick tips that will help keep your marketing strategy going strong.
Reassess Planned Campaigns for Crisis Marketing
The first step to proper crisis marketing is to take a look at any campaigns you’ve been planning to implement and reassess whether they’re appropriate at this juncture. Right now, many people you would normally market to will be on edge, due to the current situation. It won’t hurt to dive into initiatives such as brand developmentservices or responsive website design, but that big product launch you’ve been waiting for may need to be kept on hold for the time being.
Revamp Social Media Platforms and Campaigns for Crisis Marketing
Social media is important these days and now is a great time to take a step back and analyze how your company is utilizing various platforms. Take some of your pent-up energy and use it to create new accounts, revamp existing ones, and develop a social media marketing strategy going forward. It’s easy for the wide variety of platforms to get out of hand, so this is one step that you may want a digital marketing agency in Tampa to handle for you.
Hire an SEO Marketing Agency
Crisis marketing can sometimes be a bit tricky for those who’ve never been through it before, so your best course of action is undoubtedly to hire a reputable inbound marketing agency, particularly one with a lot of SEO experience. Take just a quick look around and you’ll realize it isn’t hyperbole to say that this is a critical time for many businesses. Having a team of marketing experts by your side will help ensure that you don’t make any missteps along the way.
Always Use Tact During Pandemic
An important element of crisis marketing is to realize that any potential audience that you attempt to connect with could be highly affected by the COVID-19 pandemic. With every marketing campaign, website announcement, or social media post that you send out, it must always be tactful and its content. Come across as uncaring or unaware and people are bound to remember you – and not in a good way!
Community But Not Pandering
Some of the best examples of creative marketing consist of connecting with not only your local community, but also your online community. Remember what we said above about showing tact? Well, it’s also important to display compassion and understanding. However, it’s a fine line between showing you care and pandering to your audience as a way to get their business. This is why having a second or maybe even third set of eyes on all the content you send out is a great idea.
Focus on Web Development
Even if your website looks great and functions well, it will get stale over time as trends change and certain features become obsolete. Since many businesses have decreased their marketing efforts out of respect for the current situation and the concern of bad timing, website design in Clearwater definitely deserves more focus. Use this time as an opportunity to update your content, switch out images, create a page focusing on the pandemic, etc.
Contact the P3 Agency for Crisis Marketing Strategies
The P3 Agency is well-versed in the area of crisis marketing and can help your business throughout the pandemic and beyond. If you have any questions or would like a free market assessment, give our experts a call at (800) 515-9422.