Heading into the fourth quarter of the year, what’s your business’ plan in terms of increasing revenue? Likely, your business is scrambling to attain greater growth and to hit those “target numbers,” as if missing your projected quarterly earnings will result in the immediate implosion of your business. Stop! Take a breath, because there are better ways.
Lean on the Expertise of an Experienced Marketing Team
Businesses looking into how to increase revenue should start by learning the advantages of outsourcing for marketing services to meet online strategy needs. This move will free up in-house time and labor, as well as resources, all while helping you to reach new heights in terms of growth and stable business.
Every move made to improve the revenue of your business should be carefully measured. And when at all possible, it should be through the use of proven techniques. No one will do this better than a team that is devoted to the world of online marketing, as they will feature a defined process, and can strictly adhere to the best practices used in the industry. In short, avoid exerting too much control over the online marketing process. Refer to the knowledge of your hired specialists!
Double-Down on Social Media Campaigns
As of last year (2018), almost 70% of adults in the United States make use of Facebook on a daily basis. 94% of 18-24 year-olds are confirmed Youtube users. How’s your social media campaign looking in the 4th quarter? Because if your answer isn’t “We’re on top of it!” then you’re missing out big time. Social media is no longer a sidegrade to other, more popular strategies. It’s absolutely integral to successful creative marketing, and now a textbook way of how to increase revenue for your business.
Expand Branding and PR to Increase Incoming Customers
In the 4th quarter months, there’s a lot going on in the lives of your customers and target audiences, and many of these can be tapped into. Tying your brand and public relations strategies to relevant holidays, the NFL’s football season, and other major events allows you to piggyback on a deep reservoir of already-interested and primed buyers.
Beef Up Your Website’s SEO Strategy
Making use of web design services and SEO techniques isn’t a new thing. However, many mistake it for a “one and done” sort of deal. Major search engines like Google and Bing have dramatically changed over time, and they continue to do so. Simple keywords haphazardly jammed into your web pages and content provides very little measurable traffic.
Better keywords that are tailored to your target buyers’ locations and interests are increasingly necessary. In other words, if you’re wondering how to increase revenue you should be focusing on a website SEO audit to ensure you’re getting the most out of one of the internet’s most intrinsic benefits for a business’ online presence. This point stands even truer here in the final quarter, where online searches for holiday season gifts spike drastically.
Avoid Short-Term Goal Tunneling
You’ll likely have noticed that everything we’ve discussed up to this point would have long-reaching effects on not only your 4th quarter but every following quarter going forward. There’s a major reason for this: short-termism is a very real and damning issue in modern business.
Every move you make within your business should be capable of showing measurable positive results on your quarterly earnings over a long period of time. This is why strong marketing strategies frequently measure out short-term and long-term goals that can be reasonably met. If a proposed plan of action would only give you a boost in the 4th quarter alone, it’s probably not a good plan.
Learn How to Increase Revenue with P3 Agency
The Clearwater website design and marketing specialists at P3 Agency have been in the business for over three decades. If you’re looking at how to increase revenue, no one can provide optimal solutions and answers better than us!
Find out more about how to increase revenue with the experienced professionals at P3 Agency. Connect with us online, or call 1.800.515.9422!