There are a lot of things that go into making an excellent website. Learning some tips from a professional web development company can help you to skip over some of the mistakes that others make when creating their first website. Ready to get on the right track?
Simple is Often Best
One of the first things that companies forget about when it comes to their website is going overboard with flashy graphics, long videos, and other elements that detract from the page. It’s important to think about what the message is you’re seeking to impart to your visitor and keep their attention. Having a lot of distracting elements may make it impossible to see the value your message offers.
Did you know that you only have about eight seconds to make a first impression on someone that’s clicked on your website to impart your message? If they get caught up in trying to figure out what you offer, there’s a good chance they are moving on to the next result in their search.
Images, videos, and more can help to impart your message, but make sure that they serve a purpose in sharing your news rather than just being eye-catching. Short, catchy content can be more impactful than miles of text.
Implement a Plan
Any web development company that tackles a project has a plan that helps them determine what elements are necessary during the design process. This plan is created to ensure that your website meets the needs of the people that visit your site.
It’s essential to anticipate the purpose of the person that clicked on your link and make it easy for them to accomplish their task. As you test your site during development, considering user experience will make it possible to see what your company is offering from the other side of the equation. You may think it’s evident that a button needs to be clicked to follow through on the call-to-action to sign up for your newsletter or that they can find shipping information on another page, but it may not be so easy to understand for someone just visiting your site for the first time.
Make it Shareable
Social media has changed the game from the perspective of web development. Making it possible to like, share, and follow your company right from your website offers a source of traffic that’s free. People can find you on social media from others in their network and go back to your site or move from your website to your social media presence. That means it’s beneficial to offer buttons that make it easy to connect your content to their social media presence. Think of it this way: it’s a free way to spread your message that only took a small web design element.
Pay Attention to Your CTAs
Calls to action or CTAs are often on your mind as they are often the whole point of your website. You want a visitor to follow through with getting an appointment, an estimate, or another item that helps make it easier for you to sell your product or service to them. However, you should consider the value that your CTAs offer visitors. It’s okay to get visitors to sign up for something, but you should also consider adding CTAs that offer other valuable content. This process can nurture your visitors. Don’t neglect the top or middle of the sales funnel.
Web Development at P3 Agency
These tips from a web development company can help you to maximize the way you implement your new website. For a free branding consultation, contact our digital marketing agency for website design experts that have been building beautiful and optimized websites for industry growth for 30 years!