Since 1966, Gerald R. Colen has been a trusted attorney with a remarkable legacy and a long list of happy clients. When Gerald and his team approached the P3 Agency, they were seeking a timely and comprehensive brand refresh to reflect both the firm’s longstanding reputation and its forward-looking vision.

Our process began with the creation of a new logo, setting the tone for a modernized identity. We then updated all print collateral and signage, ensuring consistency across every touchpoint. Finally, we developed a search engine-optimized website designed to appeal to the firm’s diverse clientele—bridging the gap between older, loyal clients and the younger audience they aim to attract.

Beyond refreshing the brand, this project also helped position the firm for a smooth transition as new attorneys prepare to take the reins in the years ahead. Thank you, Gerry and team, for trusting us to help extend the success of your firm for generations to come.