Online video marketing is a powerful tool to add to your marketing strategy.
In today’s dynamic and fast-paced market, you need to come up with unique and engaging marketing strategies to make your brand stand out in the crowd. While some traditional marketing techniques (e.g., direct mail, flyers and brochures, print ads, etc.) are still in use today, nothing beats video marketing when it comes to capturing your prospect’s attention.
In this blog, we will discuss five benefits of online video marketing and why it’s good for your business.
1. People prefer videos over other content.
Say you own a used car dealership. Every other dealership in the area uses photos of pre-owned cars for sale, but you decide to go one better. You decide to record every little detail of the cars you have listed for sale with a video camera. Now, when people go online to buy a used car, which site do you think is going to engage potential buyers more? Chances are, it will be your site because you have given prospective buyers something visual to look at instead of dry, static photographs like everyone else.
The sensory-rich experience that videos provide has tremendous potential to drive people to your brand and influence buying decisions. Also, keep in mind that people are more likely to share video content than plain text. Partnering with a local SEO services provider to design a video marketing strategy will help you grow your business reach and connect with your target audience more effectively.
2. Videos convey information easier
Explaining what your products and services are all about can be a bit challenging with long and static sales pages. Can you be sure whether your site visitors are even going to bother reading through the content, or will they just skim through it? Well, with online video marketing, you can be sure.
You can create a 2 to 3-minute long explainer video that will help you convey the unique selling points of your products and services more effectively. Visual demonstrations are almost always a better choice than long waffling text when your goal is really all about telling your prospective customers what your product or service can do for them.
3. Online video marketing is cost-effective.
Cutting through the voice and getting your voice heard by adding videos in your online marketing arsenal can cost anywhere from $500 to $5000. What’s interesting is that by partnering with a professional marketing services provider to produce a high-quality video, the cost of video production can pay for itself.
4. Video marketing allows for better monitoring.
Traditional marketing methods don’t allow you to track your metrics (e.g., where are the majority of your visitors from and through what channel(s) are they learning about you). With video marketing, however, you can track where the majority of your viewers live, their predominant age range and viewing preferences. Once you know the stats, you can fine-tune your marketing strategies to target a specific demographic. This will translate into higher chances of sales.
5. You can have a presence on YouTube.
With online video marketing, you can rank on the second biggest search engine in the world: YouTube. This gives you access to a platform with 2 billion logged-in monthly users! Think of the enormous pool of potential buyers you get access to by using this inbound marketing system and having a presence on YouTube.
Contact P3 Agency to develop an effective video marketing strategy
If you feel you don’t have the time to investigate this novel way of marketing, then you should consider contacting the professionals at the P3 Agency. We can help you integrate an effective video marketing strategy into your overall marketing mix and your web design in Clearwater. This will aid your brand development, which will, in turn, grow your sales and take your business to new heights.
If you have any questions or would like a free marketing assessment, call our team at (800) 515-9422.
