Search marketing refers to the organic and paid activities that help boost your website’s search engine visibility, drive visitors and generate leads. In short, it helps your organization get found online when people are searching for products, services and knowledge.
There’s a big pool out there and the waters of the Internet are DEEP! With “searching” as the primary way of finding a website or an answer to your question, you have to be pretty savvy at using the proper terms to find what you’re looking for.
So, how can you ensure you’re found on the first page of Google? Well, you have to think from the flip-side and get into your prospects mind. You have to be a savy marketer to position and optimize your site to mirror the search terms your prospects are going to use to find you.
If you’re not on the 1st page of Google, most likely the game is already over for you! Even, any lower than 4th position on the 1st page, and there’s a good chance you’re not going to get many natural or organic hits.
Search Engine Marketing (SEM), and Search Engine Optimization (SEO) are all about increasing your visibility to ultimately make it easier for you to be found. As webmasters, browsers and web engineers have become more sophisticated, so have the algorithms that Google and other search engines use to determine site rankings and relevancy for keyword searches. In fact, these algorithms are regularly updated, and are increasingly placing more emphasis on details that have little to do with traditional SEO, such as:
- Content Quality
- Author and Brand Expertise
- Credibility and Authenticity of Inbound Links
- Site trustworthiness and ease of use
- Page Load Time
- Social Media Signals
In addition, sound search marketing strategies account for user queries outside of traditional search engines. For example, how well your brand and its content can be found on social networks, online review sites, video databases, maps and more.
P3 provides clients with search marketing support in the following areas.
- Content Marketing
- Keyword Analysis
- Landing Page and Lead Form Integration
- Link Building
- On-page and off-page optimization
- Paid Search
- Site Analytics, Reporting and Analysis
- Social Media
- Website Design, Development & Copywriting