How many pages do you need to launch a new website?

If you’re a new business or one that’s trying to reinvigorate itself in your industry, then you may be looking forward to launching a website. There are many factors involved, including which images to choose, what type of content you want to have written, and – on the most basic level – how many web pages you need. This is a concern for any professional agency offering website design services, just as it is for the business itself. Today, we’re going to discuss some overall guidelines for how many web pages are needed for a business website, along with the types of pages that may be required.

What Factors May Determine the Number of Web Pages?

While it’s true that you can create a single page website, most businesses will need more than that. As a general rule, a small business will require 5-10 web pages, while a business with multiple products could need many more.

Here are some of the factors that may determine how many web pages are required for your particular company:

• Business Size – It’s probably obvious that the larger your business is, the more web pages you may need. This is because a big company is likely to offer multiple products and/or services, each of which may require its own page.
• Business Complexity – If your business has many products or services, you may need a long list of web pages. In fact, a company with a long list of products may need a thousand pages or more, one for each item they offer.
• Target Audience – Appealing to a target audience may require multiple web pages. This will be determined by your buyer personas, because you may want to have individual web pages that cater to those interests in particular.
• Marketing Strategy – Yes, marketing does factor in when you’re considering how many web pages to add to your site. The more pages you have, the more opportunity your site has to rank higher in search engine results.
• E-commerce – The reason some companies need a thousand web pages or more is because they deal with e-commerce. If you’re selling many products online, you can either divide them into categories on a small number of pages or do each one individually and have 100 or possibly a thousand or more pages.
• Industry Needs – There are certain industries, such as healthcare and government agencies, that need to cover regulatory or legal requirements. If you’re in one of these industries, then you’ll need additional web pages to address these issues.
• Web Design Budget – No matter what your website design looks like, budget will always be a factor. Designing each web page will cost a certain amount of money, so this may determine whether you set up just a few pages or several.
• Goals and Objectives – The number of web pages on your site may be determined by your company’s goals and objectives. If you’re trying to become an industry leader and generate leads, then you may want to add more landing pages.

Website Design Services – Common Types of Web Pages a Business May Need

There are a variety of web pages that you may want to use depending on certain aspects of your business.

Here are some of the most common:

Homepage

Every website will obviously require a homepage. This is basically the hub for your online presence. Although this may not be the first page that people come to because of search results, almost everyone will take a look at it. Therefore, it had better look really great.

About Page

The About page of your website is where you have the opportunity to explain your business. This is where the biggest branding opportunity lies. You can use this page to talk about your company’s history, give details about its founders, provide personal details, and more. Look at this page as a way to introduce yourself to visitors.

Contact Page

This page is probably self-explanatory. On the Contact page, you’ll provide visitors with whatever ways they can contact you that you’re comfortable with. As a general rule, you should include your company’s address and phone number, along with a form that customers can use to email you. If your customers are primarily local, you can also include links to a map for directions.

Product/Services Pages

This is where the number of web pages you’ll require can greatly differ. For companies that offer services, you may need just a few pages or perhaps a dozen or more. On the other hand, the companies that offer products may require a handful of pages or maybe several hundred because they want each product to have its own page.

Blog or News Pages

Blog pages and news pages provide you with the perfect opportunity to have continuous content running through your site. Blogs are especially useful because they make it easier for Google and other search engines to view your company as an authority in your industry, which will help you rank higher in search results.

Portfolio Pages

In recent years, portfolio pages have become all the rage. This is where you get an opportunity to show off the accolades of your business. You can include any awards that you’ve been given by the local community or list your professional accomplishments or accolades.

Testimonial/Review Pages

Some companies place their testimonials and reviews at the bottom of their homepage, but others prefer to make them separate. If you create a separate page for customer testimonials or reviews, this could serve as a great place for visitors to learn how others have interacted with you.

Landing Pages

Landing pages are a company’s bread and butter, so to speak. These are pages that are often meant to specifically attract new or existing customers. Visitors will come to your site because they clicked a hyperlink on another website, a social media platform, an email, or other similar source.

FAQ Page

Depending on your business, visitors might have many questions to ask. If you’ve received the same inquiries in the past, then you may want to create an FAQ page. This is a great place for a customer to find out the answers to any concerns or basic questions they may have about your business or its products or services.

Careers Page

Whether or not you choose to have a careers page on your site will depend on your hiring process. Small businesses typically don’t need a careers page because they consist of a tight-knit group of workers. But if you’re a large corporation, you’ll want a page that potential employees can visit to discover the opportunities you have available.

Contact P3 Agency for Customized Website Design Services in Clearwater

P3 Agency specializes in marketing and web design in Clearwater and the surrounding areas. If you have any questions about our website design services or would like a free, no-obligation marketing analysis of your business, give us a call at (727) 474-9064 today.