Now it the time to build a marketing strategy to bolster business.
Just ask any digital marketing agency in Tampa or anywhere else in Florida and they’ll tell you that it takes a lot of time and effort to build a marketing strategy. In fact, without proper training and know-how, it could take years just to get to a point where you’re comfortable with the process.
That doesn’t mean that you’re dead in the water while the world is in the midst of a pandemic, however. You can use your downtime to remotely build a marketing strategy with a few simple steps prior to engaging the services of an inbound marketing agency. Once this strategy has been primed, then success is all but assured.
Hire the Right Workers
When you set out to build a marketing strategy remotely, you need to consider the type of employees that will be involved. While remote working has certainly increased thanks to the coronavirus, not every employee is self-sufficient enough to properly assist with the strategy development. You need to utilize employees that are well-organized, can work on their own, and know how to work as a team as needed.
Invest in Proper Technology
If you want to create the best marketing plan possible, then you should definitely invest in the proper technology to make it happen. When working to build a marketing strategy remotely, technologies such as VoIP and video chat are indispensable. It’s also easier to conduct online meetings through platforms such as Google Hangouts and GoToMeeting, both of which are easy to set up and use.
Promote Personable Chat
The only real negative element of working on any kind of project remotely is isolation. There obviously aren’t a lot of opportunities for typical office banter when everyone is at home, so it doesn’t hurt to allow a bit of personable chat during each marketing strategy meeting. You definitely want to focus most of your time on working to build a marketing strategy, but it’s a good idea to start things off with a more casual conversation.
Get Organized Via a Marketing Agency
If you’re serious about wanting to build a marketing strategy with lofty goals, then employing an inbound marketing agency is the best way to go. They will already have the capability of working remotely, which means that they can stay connected to you and your workers throughout the entire process. In fact, they’ll do the brunt of the work so that your employees can concentrate on your everyday business needs.
Develop an Efficient Schedule
If you’re attempting to develop a marketing plan with people who are in different time zones or have different scheduling needs, it’s important that you develop an efficient schedule that takes all of these factors into consideration. In the event that you need to switch the date or time of a remote meeting, be sure to give everyone plenty of notice.
Insist on Critical User Feedback
It’s important to remember that when you set out to build a marketing strategy, there may be a few pitfalls along the way. Plus, your workers may have some suggestions that would make the process go more smoothly. You should not only be open to critical feedback, but you should also insist on it. If it’s something that you think you can use, then discuss it among the team or make your own decision to implement the suggestion.
Boost Morale Through Recognition
When workers are in an office environment, It’s relatively easy to boost morale by gathering everyone up and having a quick meeting. This isn’t so easy when everyone is working remotely. So, as you strive to build a marketing strategy from a distance, be sure that you’re recognizing everyone’s efforts on a regular basis and maybe even point out a specific person’s contributions.
P3 Agency Will Help You Build a Marketing Strategy That Works
The team at P3 Agency can help you build a marketing strategy that fits your company’s needs. Call (800) 515-9422 today for a free marketing assessment and we’ll get started immediately.