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Steps to Develop a Brand Strategy for Your Business

How to develop an effective brand strategy. When people think of a company’s brand, a logo or mascot – maybe even a tagline – is typically what leaps to mind first. Whether it’s large golden arches, mouse ears, a surprisingly smooth-talking gecko, or even a simple...
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How to Research Keywords that Will Provide Results

How to research keywords that will help your content rank well. Content creation is one of the most powerful tools in a company’s arsenal. However, if you find yourself creating websites or blog posts that never seem to rank highly in a Google search or other search engine,...
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SEO Backlinks: What are They and How Do They Improve Search Rankings?

How backlinks improve your SEO optimization and ranking in search engines like Google. If you are familiar with SEO, you have likely heard about backlinks by now, but even so, they may still be a foreign concept. Link building is one of the most important factors to work on if...
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10 Tips for Small Business SEO Optimization

How a small business should optimize their website SEO. Digital marketing has evolved significantly over the years. Today, it is necessary to stay competitive in the online ranking landscape. Without a well-optimized website and strong online presence, your customers will likely...
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How to Know if Your Content is SEO Optimized

Is your web content SEO optimized? With such intense competition in the digital space, more businesses have increased their search engine optimization (SEO) campaign for them to stand out. Implementing the best practices is important in maximizing your online visibility, and a...
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Tips for Logo Design for New Businesses

A few tips for logo design. One of the essential things new business should think about is branding. Branding serves as the foundation for your company as it helps you establish your identity, which will set you apart from your competitors. Given this, creating a logo will be one...
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Does Your Website Stack Up Against the Highest Converting Websites in Your Industry?

How does your website fair against the highest converting websites? Competition is intense in the business world today. Establishing an online presence is no longer an option but a necessity. Nowadays, the goal is not just to build a well-designed website but to build the highest...
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What are Business Advisory Services and How do they Benefit Your Business?

What do you expect from business advisory services? No matter the size of your business or what type of industry you’re in, making it a success can be an arduous and lengthy process. This is why so many of today’s owners and managers have turned to business advisory...
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Is Your Website Designed for a Good Customer Experience?

Does your website help your customers have a good experience? In today’s digital age, brands focus on providing an outstanding website customer experience to keep users engaged. Nowadays, the very first contact of a customer with your company is most probably through your...
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10 Tips for Building a Lead Generation Website

Tips for building your lead generating website! Quality lead generation starts with a solid foundation — a solid website. It is common knowledge that generating more leads can help increase profits, but the quality of these leads can also affect your business outcomes. Building...
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