So, you get to work this morning as you always do, coffee in hand, turn on your computer to start the day and head to Facebook to see if your business or brand got any attention overnight. After responding to a few messages, reading over a few comments, and checking your News Feed, you decide you’d like to make the first post of the day… except when you copy the link to your newest offer, the wrong picture comes up, the headline isn’t exactly how you want it, and the meta description is cut off about halfway through. Usually, you would change each aspect of the link to meet your specifications, however, this time you can’t.
That’s because Facebook, in an effort to combat the ‘fake news’ epidemic, has rolled out a sweeping update across the platform that no longer allows you to change Facebook headlines, change Facebook link descriptions, or change your Facebook link image, because, let’s face it, we can’t have nice things.
‘Fake News’, or ‘False News’ as Facebook likes to put it, has a track record of changing the content of its link and link descriptions to misrepresent what link is actually about. This causes users to click on a link they wouldn’t otherwise click on and get content that is misinforming and not factual. Facebook has decided the best way to fight this ongoing problem is to remove the feature completely. Unfortunately, taking away this feature will drastically affect the how many users share content from their businesses or brands.
In order to get the perfect Facebook post about the newest offer, product, or service from your business, your company will be forced to ensure that each and every page on your website is fully optimized for Facebook, meaning that the headlines, meta descriptions, and images are the appropriate lengths and sizes so every time you link a post back to your website, it looks clean, eye-catching, and professional.
Not sure what any of that really means? You’re not alone. Millions of business owners and brand developers don’t have the wherewithal to optimize their websites for Search Engines (SEO) never mind Facebook, which is why many are turning to inbound marketing agency such as P3 for their Search Engine Optimization and, as of the past month, their Facebook Optimization.
Inbound marketing agencies have the skills and experience to ensure that each and every time someone searches for your product or service on a search engine, your brand will be as close to the top of the search results as possible. They can also make sure your Facebook posts look exactly how you want them to, now that Zuckerberg and Co. have changed the content posting game.
Do you have the experience, time, and resources to make sure your website is optimized for two of your biggest business and brand mediums: Search engines AND Facebook? It’s okay, many don’t, that’s why the P3 Agency has proved time and time again why we’re the go-to digital marketing agency for Search Engine Optimization and, more recently, Facebook Optimization.